Manager, Digital Media Analytics

I. Job Summary | Major goals

The Manager of Digital Media Analytics’ core responsibilities are data analytics & storytelling, focused on but not limited to in-flight & post-sale digital campaigns. These data stories often are woven by analyzing raw reporting into insights & recommendations, within the context of driving revenue retention and growth. A strong campaign analytics manager can dive into ad performance, measurement, site & general market data across all phases of a campaign’s lifecycle to discover effective, actionable learnings.

Being able to manipulate raw data in Excel or other data visualization tools in discovering said learnings/recommendations is a critical skill of this role, but just as important is the ability to present these findings in clear, digestible formats to both internal & external clients.

This position sits on a centralized team but will be supporting the digital business through a verticalized approach – acting as subject matter expert across DotDash Meredith’s Finance advertising vertical. This will require the candidate to work collaboratively across a matrixed organization, applying their knowledge of digital media analytics as both analyst & consult. They will be an advocate of the media learnings generated by this team for internal & external audiences. This includes acting as lead campaign analytics support across the Finance vertical’s high priority accounts.

They will also manage & mentor their direct reports on how to solve reporting, insights & strategy initiatives across their own book of business.

II. Essential Job Functions|Accountabilities, Actions and Expected Measurable Results

60% Finance Campaign Analytics

• Lead analytics strategy in their own DotDash Meredith vertical, working with sales & account strategy leadership in creating thoughtful client deliverables using performance, measurement or any other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts

• Define analytic & reporting capabilities across media products to internal/external clients + devise insight solutions and bring them to market

• Learn + work with multiple data sources/platforms used by DotDash Meredith and our clients

• Potentially manage one or more direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical

• Collaborate with our analytics team in Bangalore to scale larger data analysis initiatives

20% Case Studies + Ad Hoc Analysis

• Develop Finance sub-category, ad product based, and advertiser objective case studies to communicate DotDash Meredith’s insights to current and potential clients to positively impact revenue retention & growth

• Act as subject matter expert on a set of sales verticals & ad products within said vertical

• Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads

• Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable

• Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

20% Team Management

• Partner with team management across other verticals to drive the vision and future roadmap of the wider department

• Act as first point of escalation in solving client & business issues in direct report’s verticals

• Lead vertical specific analytics projects from development to execution

• Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients

• Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team

• Help foster team collaboration and communication

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

• BA or BS - degree or equivalent training in a related field is preferred.

Experience:

• Minimum 5+ years experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech

• Experience working with/interest in the Finance digital advertising landscape is preferred

• Previous management experience highly preferred

Specific Knowledge, Skills and Abilities:

• Strong understanding of digital advertising ecosystem and the mechanisms in which data is collected and shared

• Excellent analytical skills – complete ease with Excel & pivot tables & other data visualization tools

• Strong presentation skills with the ability to speak plainly to both layman and other analytically minded teams about data & insights

• Passion for taking data and telling a holistic story

• Attention to detail

• Strong proficiency in Excel, PowerPoint, and data visualization tools such as Looker

• Experience working with third-party ad-server data (GAM, DCM, Google Analytics, DoubleVerify, etc.)

• Experience working with advertising effectiveness research solutions (Nielsen, Millward Brown, Dynata etc.)

• Working knowledge of SQL is a plus but not a requirement

Travel Required (Approximate):N/A