Manager, EMEA Marketing

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The Role

This is a key role in the global marketing team. It requires a mix of skills and experience across a range of marketing and communications disciplines. That includes product and content marketing, digital marketing, social media, PR/AR, advertising and more.

The Manager, Marketing EMEA will be responsible for developing product- and sales-aligned marketing and comms initiatives. This will include developing lead generation campaigns, launching and supporting product initiatives and helping to enhance and develop EMEA client and prospect relationships. They will manage the successful end-to-end marketing process, from audience, competitor and product analysis to value proposition development, materials production, campaign creation and management, creative and goal-oriented activity execution and, importantly, metrics, analysis and reporting.  

The role will report directly to the Head of Marketing and is based in London.

How You’ll Make an Impact

• Work with senior Product Management and Sales to define and implement regional and product-based marketing strategies
• Create impactful global marketing content
• Own and run marketing & comms campaigns built around products & sales initiatives.
• Play an important role in supporting external and internal brand communications
• Play a key role in further developing a robust, creative framework and best-practice approach for global marketing
• Support the strategy, and the development of content, for key EMEA client and prospecting events, working with global events manager
• Be a strong strategic advisor to sales teams
• Support leadership and executive comms and storytelling

Success will be measured on:

• Creativity, communication and impact – the delivery of new ideas and approaches
• Impact of campaigns on target audiences, primarily through demand generation metrics, but also through brand perception and industry share of voice
• Stakeholder engagement and sales support – making sure that sales and business leaders have all necessary tools and education to go to market effectively
• Content production / material output & impact – consistent drumbeat of new thought leadership and engaging content

What We’re Looking for 

• 6+ years of marketing experience from financial services
• Experience in electronic trading or e-commerce strongly preferred
• Results-oriented with a track record in creating and executing successful and measurable integrated communication and marketing programs
• Ability to simplify complex information without losing key ideas
• Excellent written, presentation, and verbal communication skills
• Strong self-motivation: ability to work autonomously, develop highly-functioning working relationships
• Excellent people skills: be an influencer, advisor and partner
• Strategic, but able to deliver tactically
• Hands on; display grit and conscientiousness
• Ability to be agile and work with tight deadlines
• High attention to detail
• Strong project management skills
• Fluency in written and spoken English required; professional proficiency in an additional language a plus
• Bachelor’s degree required, specialization in Marketing or related field preferred

What You Can Expect from Us 

• Central Location: based at our city offices near St Paul's.  
• Free Food: We provide lunch each day of the week when the employee attends the office via our vendor Feedr as well as breakfast cereals, office snacks and drinks from our free vending machines 
• Paid Time Off: 25 days annual leave entitlement plus 2 charity days
• Reward for your service: We offer a two-week bonus holiday after completing each 5 years of service 
• Core benefits: Besides competitive standard benefits package we offer private medical (PMI) for family, Cash Plan, health screenings, dental cover, 6X life assurance, critical illness cover, income protection, pension, car leasing (Tusker electronic cars), reimbursement for wellness stipend, interest free season ticket loan and a “Share Incentive” plan
• Tuition Assistance and Professional Training: Benefit from on-demand learning, boot camps, and opportunities to attend conferences 

Collaboration and innovation are integral to our success – it's how we got to where we are and how we’ll maintain and grow our competitive advantage. We believe this best happens in an office environment. Employees work in the office 3-4 days a week. This approach still allows for flexibility depending on the business function you work within but also helps us maintain a collaborative office environment long-term.