Manager, Growth Marketing (EveryPlate)

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.About the Role To support EveryPlate’s exciting growth trajectory, we’re looking for a Marketing Manager to drive revenue growth through strategy, planning and activation on existing and emerging growth channels ranging from Podcast to Landing Page optimization. This role is perfect for a performance-minded marketer with a strong entrepreneurial spirit and the ability to wear many hats at once. You will report to the Marketing Director of EveryPlate and collaborate closely with the Acquisition, Analytics, Product Marketing, and Business Development teams. Your efforts will directly impact customer acquisition, brand visibility, and long-term customer profitability for HelloFresh’s most affordable meal kit offering.What You’ll Do: • Lead strategy and execution across a number of growth initiatives that aim to drive reach, optimize conversion rates, and support customer profitability • Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization • Develop, brief, and review creative assets and messaging in partnership with the Go-To-Market team, ensuring alignment with brand and performance goals • Launch and optimize landing page experiences, offers, and funnel improvements through continuous testing and iteration • Monitor campaign performance across initiatives, using data and insights to guide optimizations and inform strategic decisions • Identify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solver • Stay informed on industry trends, competitor strategies, and new growth tactics to fuel innovation and differentiationWho You Are: • 4–5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency • Bachelors degree • Demonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTV • Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus • Highly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teams • Creative and resourceful; comfortable navigating ambiguity and iterating quickly to drive results • Customer-obsessed and passionate about building thoughtful, effective campaigns • Collaborative team player with a proactive, solutions-oriented mindset This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $121,500—$136,700 USDAbout HelloFresh We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: • Europe:[email protected] • APAC:[email protected] • United States:[email protected] • Canada:[email protected]