Manager, Innovation & Brand Marketing

Brand

Description

The Manager, Innovation Brand Marketing will be focused on driving our annual brand plan and establishing a new innovation process within the organization. With innovation at the core of our culture, we're looking for someone who is always challenging the status quo and excited to provide data insights while testing new cutting-edge strategies and tactics.

A successful candidate will bring an analytical perspective via internal and external data sources to the team. The person should have experience in establishing and leading processes across cross-functional teams.

Responsibilities:

• Aid in establishing a 3 year brand plan and roadmap and own the planning process via ongoing updates.
• Drive MBR/QBR process across channels through creation of templates, share outs, updates and calendarization of meetings. Own the strategy planning calendar: manage timelines, cross-functional planning meetings, and innovation pipeline meetings.
• Actively own the brand strategy and planning process. Ongoing engagement across teams (including finance, operations, merchandising and product development) to develop strategies laddering up to overall brand goals.
• Establish and support a new innovation process within the organization. Leverage resources like syndicated data, shopper and consumer insights, and business/consumer, category and industry trends to help make decisions and collaborate cross-functionally enabling team to drive brand growth.
• Partner with go to market lead in development of strong integrated marketing campaigns to bring innovations to market building brand awareness and driving customer funnel conversions
• Work closely with integrated marketing teams to define innovation KPIs and report out on ongoing performance across initiatives

Requirements

Qualifications:

• 3-5 years of brand management experience, ecommerce, and DTC a plus.
• Analytical skills and attention to detail.
• An understanding of trends and an ability to respond to consumer behavior
• Creativity and an ability to produce innovative and original ideas.
• Ability to collaborate and lead across multi-functional teams.
• Strong written and verbal communication skills.
• Degree in Research, Economics, or Analytics a plus

The expected salary range for this position is $80,000-$90,000. The actual compensation will be determined by experience and other factors permitted by the law.

About Us

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice's Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies, and was named to the Fortune 1000 list in 2022. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.