Manager, Online Display Advertising

Description

Who We Are:

The Estee Lauder Companies is the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin care, fragrance, and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and imagination - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estee Lauder.

We connect with our customers anytime, anywhere, from any device. We offer a collaborative work environment and are committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. Our Global Online function is home to bold technologists, marketers, and ecommerce innovators who are shaping the future of beauty.

What You'll Do:

We are looking for a Manager of Online Display Advertising, who will play a crucial role in developing and executing effective display advertising strategies, for the assigned retailer account. The ideal candidate will have a strong background in campaign planning, execution, optimization, and KPI reporting.

Responsibilities:

• Create comprehensive on-site display advertising campaign plans for multiple ELC brands.

• Collaborate with cross-functional teams to align campaign strategies with overall brand objectives.

• Ensure that advertising assets are adapted appropriately for various campaigns and platforms.

• Collaborate with creative teams to develop impactful and visually compelling assets.

• Execute display advertising campaigns, and monitor campaign performance and implement optimization strategies to maximize effectiveness.

• Generate regular reports on the performance of advertising campaigns, providing insights and recommendations for improvement.

• Collaborate cross-functional teams to ensure accurate and comprehensive reporting.

• In partnership with the Executive Director, manage advertising budgets effectively to ensure optimal utilization and adherence to financial targets.

• Provide recommendations for budget adjustments based on campaign performance.

• Stay abreast of industry trends and best practices in online display advertising.

• Implement innovative and cutting-edge strategies to enhance campaign performance.

Qualifications:

Qualifications:

• 5 years of experience in online display advertising, preferably in the beauty, fashion, or CPG industry.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Proficiency in using advertising platforms and tools (e.g., Google Ads, Display & Video 360, AdRoll).

• Analytical mindset with the ability to derive actionable insights from campaign data.

• Creative thinking and the ability to contribute innovative ideas to campaign development.

• Proven track record of developing and executing successful display advertising campaigns.

• Strong understanding of ad tech platforms, programmatic advertising, and campaign optimization techniques.

• Excellent project management and communication skills.

The anticipated base salary range for this position is $82,500 to $135,500 Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estee Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.