Manager, Revenue Strategy
Company
Dotdash Meredith
Location
New York City, NY
Type
Full Time
Job Description
Manager, Revenue Strategy
Job Description
I. Job Summary | Major goals
The Manager, Revenue Strategy will be aligned to the Finance Sales Team, one of Dotdash Meredith's key business verticals, supporting Sales, Ad Product Solutions, and General Manager team leads. The primary function of this role is to proactively analyze digital revenue data and signals across both direct and programmatic channels to provide strategic insights helping drive revenue growth and retention.
This role is critical to helping Dotdash Meredith further understand the nuances within a designated advertising sector for which digital ad solutions are successfully driving revenue and why, as well as what is happening in the competitive marketplace.
II. Essential Job Functions | Accountabilities, Actions and Expected Measurable Results
- Key Stakeholder to the Chief Revenue Officer (CRO) for Finance Sales Team. Responsibilities include delivering daily/weekly reporting, pacing, forecasting, and general revenue trends that then are shared to the larger team as well as the Senior Management Team.
- Assist in annual strategy planning and goal setting to ensure the sales team is set up for success, between account allocation, regional alignment, and realistic revenue expectations.
- Conduct on-going RFP analysis for all advertisers within a designated sales vertical for the purposes of understanding the changing needs of our clients and the various solutions Dotdash Meredith proposes. This includes RFP volume/revenue/frequency trends, pipeline management, time lag/seasonality analysis, as well as analysis of advertiser needs (e.g. ad product/data solutions, site alignments, campaign objectives/KPIs, etc.)
- Institute and maintain enhanced methodologies for tracking qualitative data on why deals are won or lost. Lead vertical-specific win-rate and sell-thru analytics to quantify and inform strategies of determining which ad solutions give Dotdash Meredith the highest likelihood of closing deals.
- Support weekly/bi-weekly/monthly CRO and General Manager revenue projection reporting needs, inclusive of breakdowns by site, advertiser, and transaction channel.
- Partner with the digital sales systems team to build out reporting capabilities including dashboards, daily snapshots, data visualization tools, while also ensuring data validation steps are in place.
- Continual competitive and marketplace analysis, inclusive of syndicated data sources, to identify gaps and opportunities to increase revenue market share, and create sales enablement opportunities.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
- Bachelor's Degree or equivalent professional experience required.
Experience:
- 2-4 years' experience in an analytics or role within digital advertising, media, marketing, finance, or ad tech.
- Understanding of data and mechanisms through which data is collected and shared
- Excellent analytical skills - Expertise in Excel & pivot tables
- Knowledge of Salesforce or similar CRM tools and related sales systems (GAM, Operative, etc.)
- Familiarity using data visualization tools such as Looker, Tableau, Sisense, etc. is a plus
- Comfortability with g-suite (gmail, sheets, slides, etc.)
- Passion for analyzing data and telling a holistic story for internal stakeholders
- Ability to understand business data needs and translating into reporting requirements in a fast paced environment
- Capable of identifying opportunities to streamline and develop efficiencies to current process
- Attention to detail and organizational skills
Specific Knowledge, Skills and Abilities:
Travel Required (Approximate) :N/A
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $60900 - $87000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#CORP#
Date Posted
10/31/2023
Views
9
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