Marketing Analyst

Overview QuantFood Group is a modern F&B company reimagining Chinese Sichuan cuisine for a global audience. The Marketing Analyst will play a critical role in supporting the company’s U.S. market expansion for NUMB Restaurant and Chengdu Bowl. This position combines data-driven marketing, creative storytelling, and cross-cultural brand localization. The Analyst will gather and interpret market insights, track campaign performance, and support the design of marketing strategies that enhance brand awareness and drive customer acquisition across both coasts. Key Responsibilities • Conductmarket and consumer researchto identify regional dining trends, competitive positioning, and customer preferences in the U.S. restaurant industry. • Support the execution oflocal marketing campaigns, including digital advertising, influencer collaborations, PR, and community engagement. • Collaborate with the HQ and local store teams to ensurebrand consistencyand effective storytelling across all marketing channels. • Assist inmenu positioning, product photography, and content creationtailored for U.S. audiences. • Develop and maintainmonthly performance dashboardsto monitor key KPIs (CAC, conversion rates, engagement metrics, etc.). • Partner with the Singapore marketing team and third-party PR agencies to coordinatecross-market branding efforts. • Research and propose new marketing technologies, food-tech collaborations, and AI-enabled tools for smarter campaign management. Experience • Bachelor’s degree inMarketing, Business Analytics, Communications, or related field. • 2–4 years of experience inmarketing analytics, digital marketing, or brand strategy, preferably in the F&B, retail, or hospitality industry. • Strongdata analysis and visualization skills(Excel, Google Analytics, or similar tools). • Excellent written and verbal communication skills. • Passion for food, branding, and cross-cultural storytelling. • Experience inrestaurant or consumer brand marketingis highly preferred. Job Type: Full-time Pay: $84,000.00 - $89,211.00 per year Benefits: • 401(k) • Employee discount • Happy hour • Health insurance • Referral program Work Location: Hybrid remote in Sunnyvale, CA 94085