Marketing Assistant

Job Purpose The Marketing Assistant will support all aspects of the marketing department in its primary and administrative duties. The Marketing Assistant will play a key role in campaign development, event coordination, and digital engagement, helping to drive customer awareness and loyalty in the heavy equipment industry. This position reports directly to the Marketing Manager. Essential Functions and Responsibilities • Assist in the development and execution of marketing strategies and campaigns to support sales and brand awareness. • Manage and monitor social media platforms (Facebook, LinkedIn, Instagram, etc.), including content creation, scheduling, and engagement tracking. • Support the planning, coordination, and execution of tradeshows, open houses, and customer appreciation events. • Assist in the creation and distribution of marketing materials such as brochures, flyers, email campaigns, and promotional items. • Provide administrative and project support for various marketing programs, including vendor coordination, budget tracking, and reporting. • Maintain marketing databases, contact lists, and digital asset libraries. • Collaborate with internal departments (Sales, Service, Parts) to ensure consistent messaging and branding. • All other duties as assigned. Knowledge, Skill and Ability Requirements • Demonstrates creativity and innovation in marketing approaches • Ability to assist in planning and executing events such as tradeshows and customer appreciation days • Basic understanding of content development for digital platforms, including writing captions, creating visuals, and editing promotional materials. • Ability to interpret basic marketing metrics and social media insights to help optimize campaigns. • Strong project management skills with the ability to see tasks through to completion • Excellent written and verbal communication skills • Strong interpersonal skills with a customer-focused mindset • Highly organized with exceptional attention to detail • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) • Familiarity with marketing tools and platforms is a plus Education and Experience • Bachelor’s degree in Marketing, Communications, Business, or related field preferred. • 1-5 years of related experience Physical Demands While performing the duties of this job, the employee must be alert and is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the position. Working Conditions and Additional Requirements This job operates in an office environment. Office hours are from 8:00am to 5:00pm with occasional needs outside standard business hours to accommodate meetings, training and projects. Some travel may be required. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. While performing the duties of this job, the employee is occasionally exposed to fumes or airborne particles, moving mechanical parts and vibration. The noise level in the work environment can be loud. Disclaimer This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Job Type: Full-time Benefits: • 401(k) • 401(k) matching • Dental insurance • Flexible spending account • Health insurance • Life insurance • Paid time off • Vision insurance Work Location: In person