Marketing Associate

Marketing Associate

Malibu, CA

Business context

Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer. Diageo has over 200 outstanding brands - old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand. With revenues of over £11.8 billion, it is a constituent of the FTSE 100. Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands.

Diageo's strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the nimble and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 28,000 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.

Diageo has built a strong platform for growth - through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. Diego's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Context / Scope/Role Summary:

The Casamigos Associate Marketing Manager is responsible for leading and delivering all marketing communications for the brand. We are looking for an entrepreneurial, creative and agile, individual who is hungry and willing to learn all aspects of the business and has an inherent passion to grow brands in culture. High levels of curiosity, brilliant project management, strong communication skills, ability to influence and collaborate across extended teams, and being a proactive champion for the brand internally and externally will be critical to success.

The Casamigos Marketing associalte manager will report into the Marketing Manager. This team will be responsible for developing the brand positioning and distinctive communications.

Responsibilities and Accountabilities

• Support Global Marketing Director and Senior Manager to develop and deliver positioning and consistent brand creative and TOV across all communications.

• Deliver highly engaging and distinct communications across marketing channels

• Develop highly engaging branded experiences for on, off and non-premise events

• Act as lead liaison with Casamigos PR, Experiential and Social Teams to ensure all brand marketing is consistently living up to Casamigos brand standards

• Liaise with Experiential Team:

• Oversee experiential platforms and brand partnerships to deliver increased brand equity and consumer trial.

• Key input into execution of highly engaging branded experiences for on, off and non-premise events

• Support for experiential team and experiential agency with assets and tools

• Support Commercial Activities:

• In conjunction with Consumer Planning & Activation (CP&A), lead the creation of retailer programs focused on the on and off premise channels.

• Support brand's digital ecosystem inclusive of CRM and, eCommerce,

• Support for ad hoc business performance analysis, insight development with planner, and recommendations to address issues or improve existing programming.

Leadership responsibilities/key stakeholders:

• Always represent company and brand values external when representing Casamigos.

• Operate in a manner that respects the Diageo Society 2030 goals and Diageo Marketing Code.

• Key stakeholders are Global Marketing Team and Casamigos Leadership