Marketing Automation Manager, LHH (Global)

We are looking for a strategic Marketing Automation Manager to lead our marketing automation efforts with deep expertise in Salesforce Pardot/Marketing Cloud Account Engagement and Salesforce Marketing Cloud. This role will oversee the strategic and project-based aspects of marketing automation, ensuring alignment with broader marketing objectives. The Manager will set priorities, manage resources, and directly supervise a to-be-hired Marketing Automation Specialist and marketing automation contractors. The ideal candidate will have a proven record of accomplishment in managing marketing automation platforms, developing effective campaigns, and driving automation initiatives that contribute significantly to business goals.

Key Responsibilities:

• Strategic Oversight: Develop and implement a comprehensive marketing automation strategy that aligns with the company’s goals and marketing objectives.
• Team Leadership: Manage and mentor the Marketing Automation Specialist and marketing automation contractors, overseeing all execution-based activities within Salesforce Marketing Cloud and Pardot.
• Campaign Management: Lead the design and execution of marketing campaigns and nurture efforts, ensuring they meet strategic goals and ROI targets.
• Priority Setting: Determine project priorities and resource allocation to maximize efficiency and effectiveness in marketing automation efforts.
• Analytics and Reporting: Monitor, analyze, and report on the performance of automation campaigns and systems. Use insights to drive improvements and demonstrate the impact of automation on business outcomes.
• Platform Management: Ensure optimal use of Salesforce Marketing Cloud and Pardot, maximizing the functionality and integration of these platforms.
• Stakeholder Engagement: Collaborate with cross-functional teams to ensure marketing automation strategies support business priorities.
• Innovation and Optimization: Continuously explore new automation technologies and practices, particularly within Salesforce Marketing Cloud and Pardot, to stay ahead of industry trends and enhance campaign effectiveness.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• At least 5 years of experience in marketing automation, including extensive use of Salesforce Marketing Cloud and Pardot.
• Minimum of 2 years in a leadership role within a marketing automation environment.
• Demonstrated ability to develop and implement successful automation strategies.
• Strong proficiency in Salesforce Pardot and Salesforce Marketing Cloud and other marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Analytical mindset with a strong ability to translate data into actionable insights.
• Experience using Zapier for integrations.

Additional Qualifications a plus:

• Advanced certification in Salesforce Pardot/Marketing Cloud Account Engagement, Salesforce Marketing Cloud, or similar platforms.
• Experience with CRM integration and data management practices.
• Proficiency in additional digital marketing tools and analytics software.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and supportive work environment.
• Access to the latest tools and technology.
• Flexible working hours and remote work options.

Reporting Relationships:

• A part of the Marketing team at LHH, reporting to the head of Digital Marketing. Directly manage a to-be-hired Marketing Automation Specialist.

Location:

• We offer a fully remote work environment. We prefer candidates in US (United States) eastern, GMT, or GMT +1 time zones, but will consider qualified candidates in a variety of locations.

What we offer

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment
• We foster an open-minded environment where people spark new ideas and explore alternatives
• Comprehensive benefits package including health, PTO, Paid Holidays
• Range $99,400 Minimum - $124,250 Maximum per year plus bonus (USA)

Placement within this range is determined based on geographic location, experience, and other compensatory factors.

The world of work is ever-changing and unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can’t just rely on what works today, working tomorrow. They need to be ready for next.

LHH exists to help individuals, teams, and organizations find and prepare for what’s next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, and Learning & Talent Development, we are uniquely positioned to work together to make a positive impact on the future of every person we work with at every key career moment.

LHH is at the forefront of change to build a bigger, bolder workforce. Every day is a new day to prepare for, and we’re here to make sure the future works for everyone.

A division of the Adecco Group – the world’s leading HR solutions provider – LHH’s 8,000 colleagues and coaches work with 15,000 organizations in over 60 countries around the world. We successfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It’s why most of the Fortune Global 500 companies choose to work with us.

This is LHH.

Ready for Next.

www.lhh.com

LHH is an Equal Opportunity Employer/Veterans/Disabled.

For additional information on our Diversity and Inclusion policy, please consult the following link:  https://www.lhh.com/us/en/diversity-and-inclusion