Marketing Automation Specialist (Marketo)

Responsibilities

What will you contribute?

Finastra, a leading global Fintech company, has an exciting opportunity for an enthusiastic Marketing Automation Specialist to join our dynamic and growing team in Manila. The Marketing Automation Specialist will be part of the Performance Marketing team, supporting the planning, deployment and reporting of marketing automation campaigns for all of Finastra's lines of business.

Responsibilities & Deliverables

• Collaborate and communicate with stakeholders in EMEA, Asia and Americas to ensure the acquisition of all necessary content, assets, and target audience specifications for the successful implementation of campaigns in the marketing automation system.

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• Create and implement Marketing Automation campaigns of different complexities in Marketo.

• Execute and monitor lead nurture marketing campaigns.

• Execute email campaigns from provision of email content, creating email lists, testing and sending emails, to reporting and optimization of email campaign results.

• Provide regular reports to stakeholders regarding the effectiveness and performance of the campaigns.

• Serve as a brand advocate, guaranteeing that all campaigns align with the organization's brand and business strategy while adhering to risk and quality safeguards established by Finastra.

• Fluent English-speaking skills

• Minimum 2 years prior experience in implementing marketing automation campaigns.

• Quick learner and easily adaptable

• Knowledge of Adobe Marketo is heavily preferred over any other marketing automation tools, especially if demonstrated by passing any of the Marketo Engage Certification exams.

• Expert knowledge in Microsoft Office tools and HTML language.

• Keen eye for details, an analytical mind and passion for technical tasks, paired with strong written and verbal communication skills

• Bachelor's degree, ideally in Marketing, Business Administration or Information Technology