Marketing Campaign Manager II

About AvidXchange

AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone that works here, they'll tell you our people are at the core of who we are. We are all entrepreneurs who love to innovate and win with a passion for serving our customers. While we take personal ownership of our everyday work, we recognize that we only win as a team.

Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 7 offices across the U.S., or remotely. We're building more than a tech company - we're building an experience. We remain committed to a culture where you can fully be 'you' - connected with others, chasing big goals and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.

AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years - that AvidXchange is a Great Place to Work®.

JOB OVERVIEW

The Marketing Campaign Manager II will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, direct mail, digital, calling, and email / nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, Growth Operations, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's).

JOB RESPONSIBILITIES

• Build a holistic approach to revenue marketing by creating various campaigns that drive repeatable, predictable, and scalable results.
• Be a trusted Demand Generation partner to the Industry Sales Leader, working closely with sales teams to accomplish joint goals.
• Experienced operating in revenue marketing environments where core KPIs extend through the funnel to attributable revenue.
• Create a healthy pipeline by partnering with key stakeholders to execute various marketing campaigns including email, direct mail, webinars, direct mail, paid advertising, etc.
• Monitor campaign performance and delivery throughout the lifecycle of programs and assist in the development of best practices to improve campaign processes.
• Collaborate with Marketing Operations and Growth Operations to develop reports and dashboards to demonstrate campaign progress, and continually refine processes in order to improve overall KPIs.
• Conduct campaign testing including A/B testing in order to continually improve campaign efficiency and accelerate the sales cycle.
• Collaborate with Marketing Communications to produce thought-leadership content to be used in multi-channel marketing campaigns.
• Partner with Product Marketing to leverage positioning, messaging, and personas to target segments and generate sales qualified leads.
• Report on campaign metrics and conversion rates in order to analyze past performance and identify new opportunities to improve existing campaigns.
• Work within a budget and report any overspend.

EXPERIENCE, QUALIFICATIONS & SKILLS

Required Experience, Qualifications, and Skills

• Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment.
• Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Asana.
• Experience using key marketing reporting tools such as Salesforce and Google Analytics.
• Strategic understanding of marketing automation and campaign operations platforms such as Marketo and Salesforce.
• Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.
• Writing skills appropriate for demand generation (email, web, direct mail, and campaign ads).
• Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.
• Comfortable presenting virtually and in person, both internally and externally.
• Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives.

Preferred Experience, Qualifications, and Skills

• Minimum 3 years of experience in marketing, preferably in a result driven B2B marketing campaign management position
• Experience in a B2B technology, consulting or services company
• Typically requires a University Degree or equivalent experience and minimum 3 years of prior relevant experience
• Additional Information
• Ability to travel as necessary to execute marketing initiatives (~5%)

Equal Employment Opportunity

AvidXchange is an equal opportunity employer.AvidXchange is committed to equal employment opportunity in accordance withapplicable federal, state, and local laws. AvidXchange will not discriminateagainst applicants for employment on any legally recognized basis. Thisincludes, but is not limited to veteran status, race, color, religion, sex,sexual orientation, gender identity, gender expression, national origin, ageand physical or mental disability.

Other details

• Job Family Sales and Marketing
• Job Function Market Research & Analysis
• Pay Type Salary
• Employment Indicator Professional

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