Marketing Communication Specialist - Main Office

Location 12650 N. Featherwood Houston, TX 77034 Primary Job Function The Marketing Communications Specialist will be responsible for internal and external communications projects including newsletters, emails, radio/ video copy, and digital content creation and distribution. In this position you will develop new and innovative ideas, producing pieces for all of our marketing channels. To be successful you should have a dynamic personality, be creative, experienced in managing a wide range of tasks, well organized, dependable, trustworthy, detail-oriented, flexible, and enjoy the challenges of supporting multiple projects and branches. Must be able to function effectively in a variety of duties under minimal supervision. Essential Duties and Responsibilities • Write and edit copy across all channels that may include collateral materials such as flyers, newsletters, brochures, blogs, emails, website, etc., with accuracy and consistency. • Create copy in conjunction with the Marketing & Graphic Design Specialist for all social media posts. Manage content to all mainstream social media sites accounts. • Maintain website content and ensure that all content reflects promotions, product, service, rate and changes that accurately follows the brand design established by the Credit Union. • Manage the copy on all digital marketing assets (outdoor digital signage, lobby displays, etc.) • Collaborate with content experts, product and industry experts to produce relevant content for all marketing purposes. • Create, compose, and edit internal and external correspondences • Review analytics to understand how the content is being received by the market and ways to improv content strategies and tactics • Conduct competitor and industry research to ensure content is timely, relevant, and on par with market needs • Manage online reputation by responding and managing reviews received on social media sites, Google My Business, Trustpilot, Yelp, etc. Coordinate with branches to support this effort. • Primarily responsible for managing marketing communications on TBCU intranet site, including proficient utilization of administrative tools to ensure it is up-to date and accurately follows the brand design established by the Credit Union. • Implement with team all marketing efforts and support community and business development projects. • Review communications for regulatory compliance as it relates to advertising promotions on all marketing communications.Continuously evaluates and revises our current marketing processes to insure all materials reflect the highest level of quality and accuracy. • Other Duties and Responsibilities • Play an active part in helping credit union teams function smoothly and efficiently. • Utilizing strong communication and interpersonal skills, support business development efforts as needed at Texas Bay CU events. • Stay alert to potential problems and propose changes to policies and programs. • Back-up other coworkers as needed. • Perform other duties as assigned or needed.As an employee of a “Essential Business” (as defined by Texas’s Executive Order GA 14), employees are expected to continue to report to work as scheduled during state issued emergency declarations. • Required Knowledge • Minimum high school diploma, however 2 or 4-year degree preferred • 3+ years of professional writing experience, especially with digital platforms • A minimum of 2-5 years’ experience and a demonstrated record of accomplishment in marketing preferred. • Excellent grammar and writing skillsExpert with Microsoft Office • Required Abilities • Ability to interpret regulations and laws and disseminate information. • Attention to detail and strong organizational skills • Critical thinking skills • Capable of communicating clearly through written and oral forms • Must be self-motivated and a quick learner • Capable of making sound judgments and decisions independently. • Experience with Facebook, LinkedIn, Instagram, Twitter, and TikTok. • Enthusiasm for brainstorming, ideation and concepting in collaboration with a core team • Superior creative and technical writing, proofreading, and editing skills. • Ability to take ownership, prioritize, and efficiently complete tasks in a fast-paced environment • Excellent member service skills • Demonstrate all Texas Bay Core ValuesDemonstrate the ability to maintain confidentiality and exercise discretion. • Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. The employee is regularly required to walk, sit, reach with hands and arms, kneel, talk, hear, and climb stairs. The employee must occasionally lift and/or move 10-15 pounds. This position requires viewing of computer monitor for extended lengths of time and travel to and from all credit union offices. Disclaimer The above information on the description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.