Marketing Communications Specialist

Eaton's Marketing Commercial Operations Division is currently seeking a Marketing Communications Specialist to join our team. This position is based at our Moon Township, PA, Beachwood, OH or Arden, NC locations. The role provides a hybrid work model that includes both work from home and in office experience.

Position Overview:

The MarCom specialist is aligned with a MarCom manager to support the strategy, development, execution and measurement of marketing communications activities for assigned businesses and market segments. The MarCom specialist manages projects and facilitates internal stakeholder reviews/approvals to ensure deliverables are completed and deployed according to schedule, budget and brand standards. The MarCom specialist participates in the identification and implementation of improvement opportunities to drive functional excellence. The successful candidate is comfortable working in a highly matrixed environment, has outstanding project management skills, can manage a high-volume of projects at once and is experienced with both traditional and digital marketing.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It's where bold, bright professionals like you can reach your full potential-and where you can help us reach ours.

In this function you will:

• Provide project management support for the following and at times, take the lead with direction and support from the MarCom manager:
  • Development of results-oriented content marketing strategies and value-driven messaging that resonates with key target audiences at all stages of the sales funnel
  • Execution of measurable, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs
  • On-time, on-budget and on-brand creation/execution of deliverables for the following: Eaton.com/digital, lead generation/lead nurturing, social media, thought leadership, advertising, public/media relations and customer-facing events; utilize the content management platform, Percolate, to manage reviews, revisions and approvals
• Build Eaton.com web pages using Adobe Experience Manager (AEM); source and resize images; write or edit content for SEO optimization; analyze web traffic and performance using Google Analytics
• Support product launch activity using the prescribed processes and identify/support opportunities for promoting new products as part of a larger digital offering through audience-focused content and campaigns
• Understand all aspects of Eaton's brand promise, attributes and standards; accurately represent Eaton in written and verbal communications to position Eaton as a leading power management company; review content for correct brand, voice and messaging
• Work closely with MarCom Managers to develop monthly budget forecasts; provide accurate budget report and code and track invoices as necessary
• Other responsibilities include archiving files, maintaining literature lists, registering new suppliers, addressing literature backorders and assigning publication numbers

Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.

• Flexible work options to help balance work/life demands (at participating Eaton sites)
• Healthcare/retirement savings programs
• Competitive compensation packages to reward skills and performance
• Tuition assistance or financial help for ongoing learning and development
• Health, Dental, Vision & Wellness programs
• Donation matching (U.S., Canada, Puerto Rico)

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we - as individuals and as a company - are stronger.

Qualifications

Required (Basic) Qualifications:

• Bachelor's Degree from an accredited institution
• Minimum 5 years' professional experience
• Sponsorship is not available. Candidates must be legally authorized to work in the U.S. on an ongoing basis without requiring company sponsorship.
• No relocation benefit is being offered for this position. Only candidates that currently reside within 50 miles of Moon Township, PA, Arden, NC or Beachwood, OH will be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.

Preferred qualifications:

• Bachelor's Degree in in marketing, journalism, English, communications, engineering, business or related fields
• Traditional and digital marketing communications experience
• Experience in B-to-B marketing, digital marketing or communications
• Aptitude for understanding and explaining highly technical information
• Aptitude for learning and adopting tools in the Martech stack; experience with the following platforms is a plus: AEM for web development, Eloqua for marketing automation, Percolate for content management and Big Tin Can for sales enablement
• Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, sales enablement
• Electrical product, market and channel knowledge

Position Criteria:

• Superior written/verbal communication skills
• Ability to multitask, build rapport and work successfully in a matrix environment
• Strong project management skills and attention to detail
• Creativity

Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: [email protected]

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power - today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we're accelerating the planet's transition to renewable energy, helping to solve the world's most urgent power management challenges, and doing what's best for our stakeholders and all of society. Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries.

Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We have demonstrated our passion for sustainability with the announcement of cutting carbon emissions from the company's operations by at least 50 percent by 2030.

Eaton is committed to having a workforce that is diverse and non-discriminatory at all levels, reflecting the diversity of our customers and the varied environments in which we conduct business around the world. Our success depends on our ability to attract and retain the very best people unlimited by race, color, social or economic status, religion, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or any protected status. Eaton follows relevant non-discrimination laws and regulations in the countries where we operate. It is the policy of the Company to make all decisions regarding employment, including hiring, compensation, training, promotions, transfers, or lay-offs, based on the principle of equal employment opportunity as defined above.

Job: Marketing

Region: North America - US/Puerto Rico

Organization: MCO Marketing Commercial Operations

Job Level: Individual Contributor

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes - Hybrid

Does this position offer relocation?: No

Travel: Yes, 10 % of the Time