Marketing Consultant (B2B - Contract Role)

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Scope of Work: Pipeline Generation Project

• Pipeline Generation (Pre-Sales)
• Understand our ideal customer profile (ICP) and target audiences
• Create and manage targeted campaigns: marketing emails, campaigns, automated workflows, sequences, forms, calls-to-action, custom properties, etc. within Hubspot, with a critical eye towards what communications attracts our ICPs
• Develop and nurture our prospective buyers to guide them from awareness to sales by creating sales enablement assets and communications, paying attention to whether prospect interactions with these assets validate information about product-market fit or pain-solution alignment
• Understanding the touch points in the buyer’s journey that guide a prospect from awareness to purchase, build, deploy and refine campaigns to drive sales velocity
• Results measurement and pipeline refinement: review when prospects dropping off, bouncing, or becoming disengaged, and work with the CRO, the Director of Sales Enablement, and Sales team to determine what interventions might close gaps
• Data Quality: Manage the input and quality of MQLs in Hubspot
• Marketing Attribution: Track and analyze all marketing activity to pinpoint what works and what doesn’t. Trace the path from lead generation to conversion to see which tactics convert the most qualified leads. 
• Pipeline Generation (Post-Sales)
• Using the same strategy above with customers, develop pipeline and Customer Qualified Leads for upsell opportunities.
• Other projects as needed

Scope of Work: Customer Marketing Project

• Customer Engagement
• Support the development of our Customer Impact Fund Advisory board, including creating and deploying a communications plan to enhance the engagement and impact of this group
• Create and deploy a customer communication plan via key customer channels, including (blog content, social media, and email) to promote and engage specific customers and partners
• Build content and communications for loyalty, awards, and referrals programs
• Other projects as needed

Scope of Work: Conference & Event Management Project

• Compelling events
• CareMessage’s sales and CS team is leveling up its engagement in the market, including co-hosting events with our customers and partners as well as attending key conferences across the country.
• Align pipeline generation work to our conference and event strategy.
• Develop, oversee, and assess our budget and logistics approach associated with conferences.
• Develop and deploy campaigns pre- and post- conference.
• Other projects as needed

Requirements

• Minimum 3+ years of experience
• A strong understanding of how Marketing, Sales, and Customer Success work together to serve prospects and customers
• A proven ability to develop compelling communications and design collateral that generates engagement
• Passion for external stakeholder management, including collaborating on events and communications
• Exceptional organization skills, responsive to emails, calendar management, and timely project execution
• Healthcare experience preferred but not required
• Strong communication and relationship-building skills, and the ability to work and build trust with intra-functional team members and cross-functional partners
• You have an interest in working remotely (Our entire company has been remote since 2019!)
• You have a commitment to collaborating with people from a variety of walks of life.