Marketing Coordinator

About Mishimoto and Borne Off-Road

Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products, was created for automotive enthusiasts by automotive enthusiasts.  Established in 2005, we have two decades of experience in working toward our goal of providing superior performance products. Borne Off-Road is the rough and rugged sister company to Mishimoto, focusing on developing practical and functional products for consumers who live prepared, preferring to spend their time adventuring off-road. 

The Mishimoto/Borne Off-road corporate headquarters is located in a 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating test vehicles in Garnet Valley, PA.  This one-of-a-kind facility allows us to maintain a leading position in our industry.  With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China, we have built an unprecedented global infrastructure for the benefit of all our worldwide customers.

Benefits and Perks

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend Wine and Cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking. 
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance. 
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!

Marketing Coordinator Responsibilities

The Marketing Coordinator is responsible for supporting the efforts of the marketing team(s) to carry out marketing campaigns, DTC initiatives, and B2B support. Duties include researching market trends, generating and presenting reports, creating campaigns, and executing marketing events. The Marketing Coordinator reports directly to the Marketing Manager(s).

Key Responsibilities:

Marketing Campaign

• Coordinate marketing campaigns to maximize demand and sales, maintaining brand consistency in all marketing materials
• Assign and distribute information to team members promptly
• Compile and communicate sales team information and plans to support campaigns
• Act as a team lead for creative direction and strategic support, working closely with Marketing Manager(s)
• Track and report the performance of marketing campaigns

 Sponsorship Program

• Maintain a strong working relationship with partners and proactively seek new opportunities
• Manage partner agreements throughout the entire contract life-cycle
• Tracking key performance metrics and confirming brand deliverables are met
• Maintaining partner contact database
• Coordinating with third party teams to ensure quality efforts are consistent and uphold to brand standards
• Proactively source new opportunities throughout the community
• Completing fulfillment requests for marketing and promotional item support

Events

• Assisting in planning industry events from initial research through successful execution and post-event analysis.
• Travel as a key member of the of the on-site events team, to set-up and close-out the event, educate the community about our brand, and help meet sales goals while getting to network in the industry. 
• Manage influencer appearance and vehicle logistics
• Support our partners to execute successful events worldwide throughout the year
• Manage relationships with external vendors and guests

B2B Marketing

• Assist with the planning, execution, tracking and reporting the performance of cooperative-marketing programs, customer promotions and sales incentives
• Completing fulfillment requests for marketing and promotional item support
• Coordinating with the Creative Team in creating product catalogs, B2B magazines, and other B2B collateral materials.
• Coordinating with Sales team for the most effective promotion of the Mishimoto brand at customer events
• Assisting the Sales team as needed with the development and execution of our world-class global event program, from pre to post-event initiatives
• Additional support as needed.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, or similar.
• 3-5 years of experience in Corporate Marketing
• Strong written and verbal communication skills to articulate clearly with various departments, vendors, contractors, and partners
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously
• Excellent interpersonal skills for representing the company in public, during events, and professional relationships
• Strong ability to demonstrate initiative and work independently and with others in a fast-paced environment
• 2-3 year of event management experience
• 1-2 year of experience in B2B Marketing
• Ability to work outside of normal business hours as needed
• Be an overall good guy/gal and lend a hand to the marketing team when needed

Extra Credit:

• Automotive enthusiasm and/or automotive industry experience
• Experience managing sponsorship/ influencer accounts

Physical Demands & Working Conditions:

Normal office environment. Ability to travel to, attend, and conduct customer meetings and presentations.  Occasional lifting of items up to 50 lbs.  Overtime as required.

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.