Marketing Coordinator

Why Southern Land? Our full-service company is comprised of planning, architecture, design, construction, marketing, and resident experience professionals—all in-house and working together every day to envision and create uniquely beautiful places. Position Summary Southern Land Company is seeking a Marketing Coordinator to help support our growing team and efforts across Multi-Family and Single-Family Marketing initiatives. This role will be part of Southern Land’s Marketing & Communications team whose focus is to build the Southern Land brand & corporate reputation, drive demand for our properties across the US and create positive experiences within our communities. This cross-functional team includes professionals in marketing & branding, public relations, digital & social media, health & wellness, content development, graphic design, and event planning. This hands-on role supports seamless communication, resident engagement, and event planning across the Multi-Family and Single-Family portfolio while contributing to corporate brand consistency and visibility. The coordinator will also assist in the execution of high-impact marketing initiatives tied to the company’s evolving brand identity. Primary Responsibilities • Content & Communication: • Develop, schedule, and distribute engaging newsletters and email blasts for the multi-family portfolio, aligned with brand voice and messaging. • Create targeted email campaigns for segmented prospect and resident groups. • Promote relevant neighborhood and community events that add value to the resident experience. • Craft compelling copy for event invitations and communications that enhance community connection. • Event Coordination: • Assist in the planning, execution, and recap of on-site and virtual resident events. • Coordinate with vendors and internal teams to manage logistics and ensure successful event delivery. • Maintain and manage event calendars for multi-family communities. • Serve as point of contact for community sponsorships and local engagement opportunities. • Organic Social Execution: • Collaborate with the digital marketing team and on-site teams to deploy and monitor organic social media content for multi-family communities and corporate platforms. • Ensure consistency with brand tone and visuals across platforms. • Corporate Rebrand Coordination: • Support the implementation and rollout of the corporate rebrand across internal and external channels. • Assist with asset management, brand compliance checks, and updating marketing materials to reflect new branding. • Coordinate cross-departmental communication to ensure cohesive brand adoption company-wide. • Reporting & Optimization: • Track KPIs including open rates, click-through rates, event engagement, and social metrics. • Compile and present performance reports to leadership monthly. • Use insights to recommend content and campaign optimizations. Knowledge, Skills, and Abilities • Excellent written and verbal communication skills. • Ability to write long form and short form copy. • Ability to learn and be coached. • Strong working knowledge of Microsoft Office. • Ability to keep sensitive information highly confidential. • Strong interpersonal skills, and the ability to deal professionally with clients, vendors, and co-workers on the phone and in person. • Excellent organizational and time management skills, ability to take initiative, use good judgment, demonstrate a strong sense of urgency and attention to detail, and carry multiple projects through to completion. • Ability to work independently and collaboratively, prioritize work and ask for further clarification when necessary. • Ability to work under pressure with tight time constraints, as well as the ability to deal with frequent interruptions, unresolved situations, frequent change, delays, or unexpected events. Education and Experience • College Degree required, preferably in Marketing or relevant field • 2+ years experience in residential marketing Preferred Qualifications • Digital and social media skills Company Overview Southern Land Company believes that community is the heart of every successful development project. With that as our starting point, we create residential developments around the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them. We Have… • A strong brand recognized for quality, performance, and artistry • Guiding principles of creativity and innovation • An open mind for new ideas and creative methods • A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more! Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit our website at www.southernland.com. The above information is only an illustration of the general nature and level of work performed by the employee within this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the Company and employee and is subject to change by the Company as the needs of the Company and requirements of the job change. #SLC2