Marketing CRM Consultant

Introduction
At IBM we know that transformation drives change and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team you will have the unique opportunity to be a part of driving IBM’s ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities

• Develop marketing management flow and capability to fulfill the requirements from different industries.
• Build marketing insight capability for 2B or 2C business model to provide the basis for segmentation marketing & Sales strategy digital marketing process and CRM know-how.
• Develop digital marketing solution based on requirement from industry or specific scenario and manage the total solution deployment.
• Experience in end-to-end delivery of three or more marketing digitalization-related projects and having served as a lead consultant with strong professional delivery capabilities. Additionally involved in the delivery of medium to large-scale projects worth tens of millions or more.
• Industry preference: high-tech automotive FMCG MNCs (Multinational Companies) etc.

Required Technical and Professional Expertise

• Familiar with digital marketing solution and marketing management.
• 5+ years’ digital marketing /CRM project experience with strategy and execution
• Strategic thinking and have a deep understanding of digital marketing and marketing management.
• Deeply understand the methodology of marketing insight and the marketing digitalization.
• Ability to work collaboratively with cross-functional teams and drive projects to completion
• Self-driven with strong learning capabilities and relatively aggressive in taking on the communication role for clients.

Preferred Technical and Professional Expertise
Familiar with CRM projects