Marketing Data Analyst

About BTSE:

彼特思方舟 is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. 彼特思方舟 is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored solutions that meet the evolving demands of the fintech industry in a competitive global market. 

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

About the Role:

We are seeking a highly motivated and data-driven Marketing Data Analyst to join our growing team. In this role, you will play a crucial part in analyzing marketing campaign performance, tracking key metrics, and providing data-driven insights to optimize our marketing strategies.

Responsibilities:

• Analyze marketing campaign performance across various channels (online, social media, email, ads etc.).
• Track and report on key marketing metrics, such as user acquisition cost, conversion rates, customer lifetime value, and return on investment (ROI).
• Develop and maintain dashboards and reports to visualize marketing data and provide actionable insights from business perspective.
• Contribute to design and execute A/B tests and other experiments to optimize campaign performance.
• Identify trends and patterns in user behavior based on the natural of TAs.
• Work closely with the data engineering team to ensure data accuracy and accessibility.
• Stay up-to-date on the latest marketing analytics tools and techniques, as well as market trends.

Qualifications:

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• 3-5 years of experience in marketing analytics or a related role with at least 2 years experience in the cryptocurrency or fintech industry.
• Strong analytical and problem-solving skills.
• Proficiency in SQL and data visualization tools (e.g., Tableau, Power BI).
• Experience with A/B testing and statistical analysis.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.

Bonus Points:

• Familiar with marketing automation tools.
• Familiar with tracking code implementation and ads tracking tools.
• Knowledge of data mining and machine learning techniques.

Perks & Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and innovative environment.
• Be part of a growing and dynamic team.
• Make a real impact on the company's success.
• Various team building programs and company events.
• Comprehensive healthcare schemes for employees and dependants.
• And many more! Apply and let us tell you more!

#LI-MC1