Marketing Director

About Hanson Capital Hanson Capital operates two businesses; a private investment company specializing in commercial real estate investments, with particular expertise in shallow-bay industrial properties, and Hanson Capital Lending, a licensed mortgage banker serving the real estate community with hard money lending services. Founded on the principles of rigorous deal sourcing & evaluation, strong underwriting, and hands-on asset and loan management, our companies deliver exceptional value to accredited investors and real estate borrowers. With a track record of success in creating wealth through real estate and a commitment to transparency and client communications, we're looking for talented individuals to join our growing team. Position Overview Are you aresults-driven Marketing Directorwith extensiveHubSpot expertiseand a passion for theprivate equity, debt and real estate investment space? Hanson Capital is seeking a highly skilled and strategic Marketing Director to join our team. Reporting directly to the Chief Marketing Officer (CMO), you'll be the operational execution arm of our marketing function, focusing on optimizing HubSpot usage, executing impactful marketing campaigns, and driving key performance indicators to achieve our business objectives. This is an exciting opportunity to leverage your strategic implementation, technical prowess, and data-driven decision-making to translate the CMO's vision into actionable plans with measurable outcomes. You'll thrive in an environment where your financial acumen and understanding of regulatory compliance (SEC and financial marketing) are crucial to success. What You'll Do: Responsibilities & Impact As our Marketing Director, you'll be instrumental in a variety of key areas, driving our marketing efforts forward: HubSpot Optimization & Integration • Manage and optimize ourHubSpot Marketing and Sales Pro configuration. • Ensure seamless integration between marketing and sales functions to streamline processes. • Develop and maintain sophisticatedlead scoring modelsto effectively qualify Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). • Create efficient workflows for lead nurturing throughout the sales funnel. • Implement robustattribution reportingto track conversion from MQL to SQL to closed business, providing clear ROI insights. • Configure and optimize dashboards for performance monitoring and maintain impeccable data integrity and hygiene within the platform. Campaign Management • Organic Social Media Campaigns:Develop quarterly social media calendars aligned with business objectives, create platform-specific content for LinkedIn, Twitter, and other relevant channels, manage post scheduling and engagement monitoring, and track performance metrics to optimize strategy. • Email Marketing Campaigns:Design and implement nurture sequences for different segments, create email templates aligned with brand guidelines, conduct A/B tests on subject lines, content, and CTAs to improve performance, and monitor deliverability, open rates, click-through rates, and conversions. You'll also segment lists based on investor profiles and behaviors for targeted communications. • Content Development Oversight:Oversee the creation of compelling blog posts focused on real estate investment insights, ensure content aligns with our SEO strategy and buyer personas, maintain an editorial calendar with a consistent publishing schedule, and repurpose content across channels for maximum impact. You'll also track content performance and optimize based on data. Analytics & Reporting • Build and maintain comprehensivemarketing dashboardstracking key metrics across all initiatives. • Prepare detailed monthly and quarterly performance reports, analyzing conversion rates throughout the funnel, monitoring customer acquisition costs, and assessing ROI. • Identify trends, opportunities, and provide actionable recommendations for continuous improvement based on your insights. Lead Generation & Nurturing • Optimize lead capture forms and landing pages to maximize conversion. • Develop and refine lead scoring criteria to improve lead quality. • Create targeted content for each stage of the investor journey and implement effective nurture campaigns for different investor segments. • Monitor and continuously improve conversion rates from MQL to SQL. Investor Experience & Communication • Design clear and efficient communication workflows for different stages of the investment process. • Create standardized templates for subscription package reviews and due diligence. • Ensure timely follow-up throughout the sales funnel and develop comprehensive post-investment communication strategies. Your Expertise & Capabilities We're seeking a professional who brings: • Strategic Implementation:You can translate the CMO's overarching vision into concrete, actionable marketing plans with measurable outcomes. • Technical Expertise:Deep knowledge of HubSpot's capabilities, its various modules, and marketing automation best practices is essential. • Data-Driven Decision Making:You possess a strong analytical mindset, using advanced analytics to identify opportunities, troubleshoot issues, and optimize performance. • Financial Acumen:You understand the critical investment metrics relevant to private equity and real estate investors. • Regulatory Compliance:You ensure all marketing materials and campaigns strictly adhere to SEC and financial marketing regulations. • Cross-Functional Leadership:You effectively manage relationships with external agencies, vendors, and internal teams to achieve shared goals. • Agile Methodology:You embrace rapid testing, iteration, and optimization processes for continuous improvement and adaptability. • Industry Expertise:Specialized knowledge of private equity and real estate investment marketing is highly valued. Key Performance Indicators You'll Influence Your success will be measured by your direct impact on: • Growth in MQLs and SQLs • Conversion ratesthrough funnel stages • Email engagement metrics(open rates, click-through rates, conversions) • Social media growth and engagement • Content performance metrics(views, engagement, lead generation) • HubSpot utilization efficiency • Lead velocity rate • Customer acquisition cost (CAC) • Marketing ROI Deliverables & Timeline You will be responsible for delivering: • Weekly:Campaign performance updates and HubSpot optimization progress reports. • Monthly:Comprehensive performance reports, detailed campaign analysis, and strategic recommendations. • Quarterly:Strategic review sessions, a finalized content calendar, and in-depth campaign planning. The Marketing Director will serve as the operational execution arm of the marketing function, taking direction from the CMO's strategic vision while maintaining day-to-day ownership of marketing operations, campaign execution, and platform optimization to drive tangible business results. If you're a highly motivated Marketing Director ready to make a significant impact within a dynamic private equity/real estate investment firm, we encourage you to apply! Personal Attributes • Self-starter with ability to work independently and prioritize effectively • Strong communication skills and ability to collaborate with diverse stakeholders • Adaptable and resourceful in a fast-paced environment • Commitment to excellence and continuous improvement • Interest in commercial real estate and investment fundamentals What We Offer • Opportunity to work with a respected leader in private real estate investments • Collaborative environment that values innovation and initiative • Exposure to all aspects of marketing in a growing investment firm • Professional development opportunities • Competitive compensation package Location: This position is based in our Scottsdale, AZ office. To Apply:Please submit your resume and a brief cover letter explaining your interest in this role and how your experience aligns with our requirements to . Hanson Capital is an equal opportunity employer committed to creating an inclusive workplace environment for all qualified applicants. Job Type: Full-time Pay: From $100,000.00 per year Benefits: • Dental insurance • Health insurance • Health savings account • Paid time off • Vision insurance Schedule: • 8 hour shift • Monday to Friday Location: • Scottsdale, AZ 85251 (Preferred) Ability to Commute: • Scottsdale, AZ 85251 (Required) Ability to Relocate: • Scottsdale, AZ 85251: Relocate before starting work (Required) Work Location: In person