Marketing Director for Skilled Nursing Facility

At The Ridge Post-Acute,we believe that great care starts with great people. As a 54-bed skilled nursing facility in the east of San Jose, CA, we are committed to delivering exceptional post-acute rehabilitation and long-term care, and we need dedicated professionals like you to make a difference. We foster a supportive, team-driven environment where every staff member is valued, empowered, and given opportunities to grow. If you're looking for a fulfilling career in healthcare, join us and be part of a team that is compassionate, collaborative, and dedicated to excellence. Caring for People, Growing Together! The Marketing Director is responsible for developing and executing marketing and census development strategies for the Skilled Nursing Facility. This role builds and maintains relationships with hospitals, physicians, discharge planners, and community partners to drive admissions and ensure the facility maintains optimal occupancy with an appropriate case mix. Responsibilities: • Develop and implement marketing strategies to drive occupancy rates in the skilled nursing facility. • Identify, build, and maintain referral relationships with hospitals, physicians, case managers, home health agencies, and other community referral sources. • Manage the admissions pipeline and follow up on leads, referrals, and tours to convert inquiries into admissions. • Serve as liaison between referral sources, families, and facility staff to ensure a smooth admission process. • Conduct market research to identify trends and opportunities within the healthcare marketplace. • Collaborate with leadership to develop annual marketing and census goals. • Monitor market trends, competitor activity, and local healthcare developments to adapt strategies. • Plan and execute community outreach programs and events to raise awareness about our services. • Collaborate with the management team to design promotional materials and content for various platforms. • Monitor and analyze marketing metrics to assess the effectiveness of strategies and make data-driven adjustments. • Ensure compliance with healthcare regulations and maintain the facility's positive public image. Qualifications: • Bachelor’s degree in Marketing, Communications, Business, or a related field • Minimum of 2 years of healthcare marketing experience, preferably in skilled nursing, long-term care, or post-acute settings • Familiarity with Medicare/Medicaid, managed care, and SNF services including short-term rehab and long-term care • Strong interpersonal and relationship-building skills • Results-driven and organized with excellent follow-through • Excellent cmmunication, presentation, and negotiation abilities • Proficiency with CRM systems and Microsoft Office Suite What We Offer (Full-Time): • Medical, Dental, and Vision coverage • Additional options like Accident Insurance and Hospitalization plans • Life and AD&D insurance included for full-time employees • 401(k) retirement savings • Paid time off: Vacation, Holidays, and Sick Leave • Paid orientation and training programs Location: 1355 Clayton Rd, San Jose, CA 95127, USA Website: https://www.theridgepostacute.com/