Marketing Director

Company Description: Xthings is a global leader in innovative technology aimed at creating smarter homes and more secure, efficient workspaces through integrated security solutions and diversified products. With well-known brands such as ULTRALOQ, Ulticam, ANVIZ, Bright, and UTEC, we possess strong capabilities in R&D, manufacturing, marketing, and sales. Serving millions of commercial users and billions of consumers, we strive to make the world safer, more efficient, and comfortable. Our Xthings Inno platform empowers global inventors to turn ideas into prototypes and large-scale production. Job Overview: As the Marketing Director atXthings, you will lead our global marketing function and play a key role in shaping the brand, growth strategy, and GTM go-to-market execution for our AIoT solutions. You’ll drive both strategic direction and hands-on execution to build awareness, generate demand, and accelerate business impact. Key Responsibilities: • Lead the overall marketing strategy and execution across product lines, geographies, and customer segments. • Develop integrated GTM plans to support new product launches, channel expansion, and sales pipeline growth. • Build and refine brand positioning to strengthen our leadership in the AI + IoT industry. • Oversee all marketing channels — including digital, content, events, PR, and partner marketing — ensuring cohesive messaging and measurable ROI. • Partner closely with PMM, Product, and Sales teams to align market insights, messaging, and campaigns that drive adoption and conversion. • Establish data-driven processes for campaign performance, lead generation, and funnel optimization. • Lead and mentor a small but high-performing marketing team; manage external agencies and freelancers. • Develop and manage the annual marketing budget to maximize impact and efficiency. • Represent Xthings at key industry events, thought leadership opportunities, and media engagements. Qualifications: • Bachelor’s degree or above in Marketing, Communications, Business, or related field. • 10+ years of experience in B2C/B2B marketing, preferably in Smart home, Security, IoT industries, SaaS, or technology, including at least 5 years in a leadership role. • Proven track record in buildingGTM strategies, brand positioning, and product marketing programsthat drive measurable business results. • Strong leadership and cross-functional collaboration skills; comfortable working in fast-moving, multi-culture and entrepreneurial environments. • A balance of strategic thinking and hands-on execution — data-driven, creative, and outcome-oriented — with deep curiosity for how AI is reshaping products and industries. Job Type: Full-time Projected Total Compensation: $80,000.00 - $150,000.00 per year Experience: • Leadership: 5 years (Required) Ability to Commute: • Fremont, CA 94538 (Required) Ability to Relocate: • Fremont, CA 94538: Relocate before starting work (Required) Willingness to travel: • 25% (Preferred) Work Location: Hybrid remote in Fremont, CA 94538