Marketing Events Lead

Marketing Events Lead

 Location: Remote US or Houston, TXTravel Percentage: 25%Employment Type: Full-Time; SalariedReports To: Director of MarketingCompensation: Base Salary, Bonus, 401k, Medical, etc.
Job DescriptionAbout Us

Innovapptive is a global leader for industrial connected worker solutions that brings front-line workers, back-office and assets together. The company uniquely unlocks all aspects of an enterprise's work management processes with its flagship patented no-code connected worker platform and integrated suite of apps that tightly integrate with enterprise ERP's, enterprise asset management (EAM) and asset performance management (APM) systems. The platform empowers operators, maintenance and warehouse teams to seamlessly collaborate and communicate to carry out work identification to work management workflows. Today, Innovapptive serves some of the world's largest asset intensive customers and helps them attract and retain the best talent with it's platform's end to end digital solutions to improve operational efficiencies, safety, compliance, asset uptime, and reliability. Innovapptive is headquartered in Houston, TX, with a Global Center of Excellence in Hyderabad, India and offices in Australia.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!.

Recently in May 2023 Innovapptive raised a Series B investment led by Vista Equity Partners ("Vista"), a leading global investment firm focused exclusively on enterprise software, data and technology-enabled businesses. Existing investor Tiger Global Management also participated in the round. Vista is a leading global investment firm with more than $96 billion in assets under management as of December 31, 2022. The firm exclusively invests in enterprise software, data and technology-enabled organizations across private equity, permanent capital, credit and public equity strategies, bringing an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees.

 The RoleThe Marketing Events Lead has a passion for creating and executing marketing events that drive awareness and generate qualified leads. 

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications: 

How You Will Make an Impact:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Point of contact for all event logistics including sponsorship and contract negotiations, post-show analysis, booth design, staffing and scheduling, budget tracking, at-show deliverables, etc.
• Event Strategy: Own end to end strategy from pre event marketing campaign’s design (to spark interest and generate meetings prior to the event) to post event marketing campaigns and follow ups (driving generation of sales qualified opportunities from leads generated at the event) 
• Manages multiple events to meet deadlines on-time and on-budget
• Manage multiple projects and work assignments.
• Presents Innovapptive thought leaders for speaking in-person or online (live or podcast).
• Creates web and social media content, presentation content development, and email strategies for attendee recruitment/retention
• 25% travel to trade shows, roadshows, and regional events for logistical support with potential for international travel.
• Other duties as assigned

What You Bring to the Team:

• 1-3 years’ experience successfully working in a marketing events role at B2B SaaS technology company
• At least 1 year of experience in lead generation via marketing campaigns including, but not limited to: 
  • Pre event: Formulating & executing campaign strategy to generate interest and meetings prior to the event 
  • Post event: Owning follow up strategy, drafting and executing campaigns to complete lead to SQL journey
• Bachelor’s degree in marketing, journalism, communications, or a related field.
• Familiar with modern digital marketing tools including HubSpot and Salesforce
• Verifiable experience managing small and large events from beginning to end, from intimate VIP executive events to multifaceted industry trade shows and conferences.
• Exhibits prior and current technical expertise in ​mobile technology and the ability to learn new technology
• Must be authorized to work in the United States for any employer without sponsorship

 What We Offer: US & Other Regions

• A positive, open, and highly-innovative environment and team.
• Competitive Compensation Package
• Full benefits (health, 401(k) with company match, etc.)
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects

 Innovapptive does not accept and will not review unsolicited resumes from search firms. Innovapptive Inc. is an Equal Opportunity Employerminorities/females/veterans/individuals with disabilities/sexual orientation/gender identity