Marketing Lead

Process Lead In this role, you willmanage and coordinate changes to market databases, including service inquiries, demographic information and status changes. Responsibilities: • Modify existing databases and develop new database management systems to improve efficiency and accuracy. • Review data on customer demographics, needs, and buying habits to identify potential markets and factors affecting product demand. • Ensure that campaigns and associated deliverables are executed on-time and within the scope of the campaign requirements • Assist in the definition of campaign requirements and objectives, involving all relevant stakeholders and ensuring technical feasibility • Troubleshoot campaign discrepancies and/or steps that may have technical errors related to various integrations. • Communicate to stakeholders and regarding campaign build statuses. • Ensure that Q/A Testing is thorough and complete before activating campaigns.Understand the lead generation flow and the full-cycle processing of leads, from capture to lead assignment and conversion in Duo Salesforce - in order to be able to guide campaign strategy related to lead goals. • Qualifications: Basic • Bachelor’s Degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education. • Minimum 4 years of experience related to the job description.Preferred: • Fundamental understanding of UTM parameters and attribution concepts • Highly analytical and detail oriented • Excellent time management/organizational skills • Ability to understand complex business processes • Excellent written and verbal communication skills • Experienced user of MS Office toolset (Word, Excel and PowerPoint) and/or Smartsheets Who We Are Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience. Infosys BPM has 47 delivery centers in 16 countries spread across 5 continents, with 58,702 employees from 110 nationalities, as of December, 2024. The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years, from key industry bodies and associations like the Outsourcing Center, SSON, and GSA, among others. Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years. The company has consistently been ranked among the top employers of choice, on the basis of its industry leading HR best practices. The company’s senior leaders contribute widely to industry forums as BPM strategists. EOE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity/Nationality Infosys is an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.