Marketing Lead, F1 on Apple TV

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Description

Come be a part of the Apple Sports Group - one of the most exciting and fastest-growing areas at Apple. We are seeking an experienced, strategic, and entrepreneurial Marketing Lead to drive the end-to-end go-to-market marketing strategy for F1 on Apple TV.

Lead comprehensive, season-long campaign planning - from launch to finale - driving marketing strategy and execution that build cultural relevance, maximize awareness, drive tune-in, and grow F1's presence both inside and outside the Apple ecosystem. You will shape how F1 on Apple TV shows up for fans across multiple touchpoints - spanning league, driver, and creator partnerships, tentpole moments, and experiential activations that deliver meaningful marketing impact. Partner closely with cross-functional teams across Apple to deliver integrated, world-class marketing that blends creativity with measurable business results.

The ideal candidate is a marketing leader who connects storytelling to outcomes, inspires collaboration, and brings a deep understanding of the global sports and streaming landscape.","responsibilities":"Senior level oversight of go-to-market planning, strategy & campaign execution including positioning, budgeting, KPIs, targeting, cross-functional briefing and alignment across Apple paid & owned channels and league partners.

Partner with creative teams to deliver breakthrough campaigns and creative assets throughout the season.

Execute high-impact activations across on-the-ground, digital, and social channels.

Work across the Apple ecosystem to drive cross-platform promotion and tune-in across Apple Services.

Provide & present timely updates to Apple cross-functional teams and senior leadership on campaign status, key learnings, and performance metrics.

To be successful in this role, you should: be customer-focused, organized, and team-minded; thrive in ambiguous environments; and love sports.

Preferred Qualifications

Self-starter mentality with the ability to work effectively in a fast-paced environment; comfort managing ambiguity while driving results with minimal guidance.

Strong ability to influence and align stakeholders cross-functionally.

Thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.

Passion for and knowledge of the global sports industry & consumer trends.

Masters degree, a plus.

Minimum Qualifications

10+ years of relevant sports marketing experience in consulting and/or consumer marketing across media and entertainment

Experience in launching and leading full funnel integrated marketing campaigns, in partnership with multiple external and internal partners.

Proven experience developing consumer-first marketing strategies, connecting storytelling to business results, primarily focused on consumer engagement and retention, and increasing brand awareness.

Strong leadership and project management capabilities with exceptional attention to detail; successful track record delivering results and exceeding expectations on time.

Strong presentation skills and experience crafting Keynote presentations for senior leadership; ability to quickly translate complex issues into a coherent narrative that prompts collaboration, alignment, and action.

Experience collaborating with league partners in joint campaigns, creative & approvals.

Bachelor's degree required.

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