Marketing Manager 2, Personalization

Overview Join a world-class marketing team as a Marketing Manager 2, Personalization for Operations in the Consumer Group business unit. TurboTax serves over 48M consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. As TurboTax continues to expand our offerings to deliver our vision of “Getting Taxes Done for Everyone,” this vital people manager role is also a subject matter expert with demonstrated experience creating, launching, and managing web-based experiments and personalized user experiences using an experimentation platform. The ideal candidate has experience managing a platform operations team responsible for horizontal personalization campaign implementation, has a solutions-based mindset, and strives in a high-pace environment with established quality and governance. This role sits in the Consumer Group’s marketing operations team and requires strong working partnership with Marketing Strategy, Product Managers, Analytics, Design and Development teams to bring these web experiences to life. What you'll bring • 5+ years experience in omnichannel personalization implementation and customer data platforms. Direct hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, ABTasty, Monetate, etc. • 5+ years of experience using Content Management Systems, Personalization Platforms, and ability to run browser-based application testing and debugging. WordPress, Stackbit, or Adobe Experience Manager preferred • 3+ years of managing a team of web authors and developers with a track record of mentorship and growth • Deep expertise in experimentation platform capabilities, customer data-platforms, architecture, and implementation • Knowledge of Agile software development methodology, Project Management processes, and leveraging tools such as Jira, Smartsheet, and Google Sheets • Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail • Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders to manage delivery of omnichannel personalization. • Bachelor's degree in marketing, engineering, business, or relevant field of study How you will lead • Manage team that is responsible for executing go-to-market setup and maintenance of personalization across the TurboTax omnichannel domain via Intuit’s experimentation, personalization, and content management platforms • Hands-On execution and management of personalization experiences across the TurboTax domain • Partner and work cross-functionally with product, XD, engineering, analytics, pricing, CRM, data operations, and web operations teams to align on priorities and activities • Troubleshoot and resolve issues, support web operations peers in problem solving, validation of personalization experience set up, and execution of quality control activities • Identify and problem-solve roadblocks and functional requirements to successful task completion, including liaising with data, analytics, technical product development teams, product managers, and quality assurance completion • Collaborate with XD resources to ensure designs fit within existing templates and components in addition to QA of experiences to current compliance and performance standards • Develop and execute processes to improve content quality, maintainability, and usability making sure both template driven pages and associated test experiences are compliant and accessible • Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests • Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $169,500 - 229,500 Southern California $154,000 - 208,500This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits atIntuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.