Marketing Manager

Overview

Lightship is a clinical trials service provider leading in increasing access and choice in taking part in research to improve equity for all. We design and conduct studies in partnership with biopharmaceutical companies to accelerate bringing new therapies to market. Our approach is to engage people where they are and support them across their journey in a clinical trial, from first contact to study completion. We work to make it easy, convenient, and safe for people to take part by offering visits in clinic, at home, using our mobile research units, and digital health tools. By transforming the way, we conduct clinical research, we can decrease study timelines and reduce dropouts to accelerate development of better therapies.

Given Lightship’s distributed model and the remote nature of this position, the Marketing Manager must possess a willingness and desire to work independently without significant oversight. Lightship expects each individual to anchor their availability in the standard operating hours for their geographic location, however, true to our values of inclusion and flexibility, this role, along with all others at Lightship, may be asked to flex work hours to accommodate US West Coast, US East Coast, and UK-based time zones, based on business and/or patient needs. In practice, this may translate to days that have a slightly earlier start or evenings that have a slightly later end. Culturally, we aim to balance the ability to operate across time zones with respect for each individual's daily life.  Additionally, this position may require occasional travel for visits and key meetings.

The Marketing Manager is responsible for:

• Initiating the placement and oversight of digital campaigns for patient recruitment efforts including Facebook, Instagram, Google, TikTok, YouTube, and other ad platforms for current/future studies.
• Tracking and reporting on spending related to digital campaigns for both sponsors and the Company.
• Optimizing campaigns to acquire qualified leads in the most cost-effective manner.
• Ensuring site ads reflect study and Lightship’s goals.
• Maintaining social media updates with strategic approaches to target key market segments.
• Building and growing patient engagement on all relevant social media platforms based on conversation from lead to enrollment
• Collaborating with sites and Company employees to ensure the campaigns are appropriately positioned for patient engagement and outreach.
• Providing IT support to integrate all leads from ads and other channels such as websites into SalesForce.
• Curating and publishing all content for online communities in an effort to increase followers.
• Creating and maintaining a monthly ads ROI report, and monthly sponsor invoices for ad spend current and future studies.
• Creating monthly email campaigns for current and future studies.
• Other duties as assigned.

The Marketing Manager has:

• Required knowledge, skills, and abilities:
  • Proven success in executing brand and marketing strategies
  • Prior experience creating and presenting to key stakeholders
  • Ability to work independently as a team player
  • Ability to adapt to changing priorities while maintaining demanding timelines
  • Ability to work simultaneously on multiple projects
  • Critical thinking and problem-solving abilities
  • Strong verbal and written communication skills
  • Excellent Attention to Detail
    
• Education and experience
  • 5+ years of marketing management within clinical operations and / or clinical research
  • Bachelor’s Degree, required; advanced degree in healthcare-related field or MBA, preferred
  • Requisite combination of education, training, and experience

We would like to offer you:

• An opportunity to help re-envision how clinical research is executed with inclusivity, increased diversity and accessible at the core
• The chance to work with a patient-centered, clinically-oriented, collaborative team to support in the delivery of enterprise grade virtual-first clinical research solutions at scale
• An unmatched opportunity to grow as part of an established startup with industry veterans, high-caliber investors, and a massive market opportunity
• Great compensation

Generous benefits package, including:

The base salary range for this role is between $90,000-$135,000+, depending on education, skills, and experience.  To determine our compensation, we use a market-based approach that is geographically neutral. We believe that this demonstrates our company value of ‘believing in people’ – valuing the outputs and performance of each team member.

Please note: For the safety of our patients and each other, all positions at Lightship that require travel, in-person participation, or are patient-facing, do require vaccination against COVID-19.

Our commitment to diversity & inclusion:

Lightship is an equal opportunity employer and promotes a diverse and inclusive workplace. Lightship considers all applicants without regard to race, color, religion, creed, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, genetic information, sexual orientation, or any other status protected by applicable law.  EEO is the Law

Lightship is an E-Verify employer. Find out more here: Right to Work Poster E-Verify Participation Poster

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