Marketing Manager

As Ahrefs continues to experience strong growth particularly in German speaking markets we are seeking a dynamic and hands-on DACH marketing manager to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing this is a brand new role that will be a key part of our passionate and talented global marketing team.

Responsibilities:

• Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market taking a hands-on approach to all aspects of the marketing mix

• Develop and execute common sense marketing strategies to drive brand awareness lead generation and customer acquisition

• Directly manage the creation and localization of content including blog posts social media updates email campaigns and other digital assets

• Manage all German related marketing activities including content creation events partnerships and public relations.

• Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices placing Ahrefs front and center.

• Organize and participate in key marketing events such as networking events conferences and customer meetups to build relationships and generate leads

• Analyze market trends competitor activities and customer insights to identify opportunities and continuously optimize marketing initiatives

• Report on performance to senior leadership

Requirements

• 5+ years of experience in marketing leadership roles preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences creating promotional materials and organizing local meetups.

• Good knowledge in using Ahrefs product and understanding of its application in the German market.

• Experience in SEO is considered a big plus

• Proven track record of developing and executing successful marketing strategies in the German market for global companies

• Ability to go after quick wins in the first few months in the role keep what’s working and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).

• Excellent content creation and digital marketing skills with the ability to produce high-quality assets

• Excellent communication and interpersonal skills with the ability to work effectively with cross-functional teams

• Native in German and fluent in English both written and verbal