Marketing Manager

Collaborative. Respectful. A place to serve clients and enjoy work/life balance. These are just a few words that describe what life is like at Bailey & Galyen. As one of the leading consumer law firms,Bailey & Galyen, Official Law Firm Sponsor of The Texas Rangers— serving Texas as well as the surrounding states for over 40 years is growing through our incredibly talented and diverse team members who are committed to total client satisfaction. At Bailey & Galyen, we cultivate an environment where all team members are provided with the resources and support needed to produce their best work. Who We're Looking For We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will have a strong background in various marketing strategies, including digital marketing, and social media. This role requires a creative thinker with excellent analytical skills who can lead a team and manage them on successfully developing and implementing effective marketing campaigns that align with our business goals. What You'll Be Doing • Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement. • Lead a team of 2-5 marketing and sales professionals • Manage all aspects of marketing automation, ensuring efficient workflows and lead nurturing processes. • Oversee budgeting for marketing initiatives, ensuring optimal allocation of resources to maximize ROI. • Create and manage email marketing campaigns that effectively communicate our value proposition to targeted audiences. • Collaborate with the e-commerce team to optimize online sales channels and improve user experience. • Utilize HTML skills to design and update web content as needed for promotional activities. • Lead video creation and editing radio, photography and other multimedia strategies including performance analysis. • Plan and execute advertising campaigns across various platforms to increase reach and conversion rates. • Conduct market research to identify trends, customer needs, and competitive landscape insights that inform strategy. • Monitor SEO performance and implement best practices to enhance organic search visibility. What You'll Bring • Bachelor’s degree in Marketing, Business Administration, or a related field. • Excellent Leadership skills • Analytical and problem-solving skills • Proven experience in a marketing management role with a strong portfolio of successful campaigns. • Proficiency in marketing automation tools and techniques. • Strong budgeting skills with the ability to analyze financial data effectively. • Experience with email marketing platforms and best practices for campaign execution. • Basic knowledge of HTML for website updates is preferred. • Expertise in media marketing, including content video creation and analytics. • Experience in advertising sales or managing advertising campaigns. Preferred Skills and Experience: • Video Editing • Experience with professional cameras & camera equipment • Proven experience audio editing & recording, including Podcasting • Media buying (billboard, radio, TV, and social media, etc.) • Project Management & Creative Leadership • Brand Development • Bilingual (English/Spanish preferred) #RP Job Type: Full-time Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Health insurance • Health savings account • Life insurance • Paid time off • Referral program Education: • Bachelor's (Required) Experience: • Leadership: 4 years (Preferred) Ability to Commute: • Dallas, TX 75207 (Preferred) Work Location: In person