Marketing Manager

Apptricity is actively seeking a Marketing Manager for its suite of Supply Chain and Spend Management solutions. This person has both marketing and sales knowledge with strong planning, analytical, execution and communication skills. Knowledge of the market, experience with SAAS and the enthusiasm to communicate our vision to the market while supporting our sales team is essential. This position requires three to five years of proven marketing experience in the enterprise software industry. The ideal person will be highly motivated, creative individual with experience and a passion for connecting with current and future customers. Responsibilities: • Brand Development • Web Site Strategy • Strong SEO Skillset • Promotion and Engagement Strategy • Outbound and Inbound lead generation • Develop, measure and analyze ROI • Contribution to and support of direct & indirect market strategies • Responsibility for the development and execution of demand creation campaigns and blogs • Accountability for objectives in relation to lead generation, lead conversion, opportunities generation and pipeline contribution. • Responsibility for the alignment of global marketing campaigns and guidelines with local sales goals and tracking of associated metrics to identify marketing return on investment. • Responsibility and accountability for all marketing leadership activities including: press relations, media schedules, opinion leadership, executive engagements, technical partnerships, sponsorships and hospitalities. • Responsibility and accountability for all customer community activities including: annual user conferences, customer facing communication, customer reference programs, press releases, trade shows and product/industry forums. • Responsibility and accountability for the tracking of program budget spend vs. plan. Qualifications: • Significant experience in software product marketing, marketing management, development and/or life cycle management • Experience using HubSpot • Experience using Salesforce • Significant knowledge of SAAS and the SDLC • Bachelor's degree in marketing or business-related field • 3-5 years’ experience designing marketing strategy/plans aligned with to go-to-market and sales priorities • 3-5 years’ experience in lead generation, reputation, account-based marketing, digital marketing, web strategies, events marketing and marketing promotion • Strong interpersonal skills with the ability to deliver through relationships at all levels of the organization, demonstrating excellent communication skills, both written and verbal • Candidate must be local to the DFW, onsite presence is required M-F 8:30AM-5:30PM. Job Type: Full-time Pay: $75,000.00 - $110,000.00 per year Benefits: • 401(k) • Dental insurance • Flexible spending account • Health insurance • Health savings account • Paid time off • Vision insurance Experience: • Marketing: 5 years (Required) • Marketing management: 4 years (Required) Work Location: In person