Marketing Manager (Bilingual Mandarin) - 30232 - CY

Overview We’re seeking an experienced Marketing Manager who excels at the intersection of paid growth, social media strategy, and pop-culture insights. You will lead comprehensive marketing initiatives—from performance-driven campaigns to community-focused storytelling—and collaborate closely with cross-functional teams to translate insights into rapid, measurable results. Key Responsibilities: • Develop and execute marketing strategies and campaigns designed to boost brand awareness and engagement among potential users and existing community members. • Set strategic direction for paid media, organic outreach, creator partnerships, and collaboration channels, leveraging flexible and innovative approaches to drive user acquisition. • Shape and maintain our public persona, ensuring every interaction aligns authentically with our global community. • Provide actionable user insights and feedback to inform product and community development, effectively influencing cross-functional decisions. • Manage marketing campaigns from concept to completion, overseeing project planning, cross-team coordination, and success evaluation. • Define and implement user growth plans and campaign goals, considering data insights, target audience specifications, key performance indicators, narrative development, budgeting, and historical learnings. • Provide strategic guidance to diverse channel teams including social media, creative, analytics, and communications. Qualifications: • 6+ years of relevant experience in marketing strategy, paid growth channels, diversity-focused initiatives, creator marketing, or related fields, ideally within high-growth startups, innovation-focused teams, or established tech companies. Experience in international environments is strongly preferred. • Proven expertise in performance marketing and engaging social content creation. • Deep understanding of global youth culture, with demonstrated ability to identify and leverage trends into impactful brand opportunities. • Strong analytical and problem-solving skills, with experience in utilizing data to assess and optimize marketing effectiveness. • Self-motivated, results-oriented individual capable of thriving in a fast-paced environment with a commitment to excellence and continuous improvement. • Demonstrated experience successfully leading and managing cross-functional projects, budgets, timelines, and external partnerships, including agency management. • Multilingual abilities (Mandarin or additional languages) to facilitate cross-cultural communication. This resource will need to communicate with the team members in China. Job Type: Full-time Pay: $100,000.00 - $160,000.00 per year Language: • Mandarin (Required) Ability to Commute: • New York, NY 10011 (Required) Work Location: In person