Marketing Manager, Global Consumer Marketing - Diablo Immortal

Job Title: Marketing Manager Global Consumer Marketing - Diablo Immortal (Remote)
Department: Marketing
Location: Irvine CA; Remote Eligible

Pay Range: $48.00-$53.00

What’s the Job?

Your Mission

Blizzard is on a quest to find a legendary Marketing Manager of Global Consumer Marketing Mobile who is a grandmaster of their craft. We are seeking a solid professional who has helped launch and manage top-grossing mobile games. We are particularly interested in someone who has been able to assist successful live games that saw month-to-month growth through focused user acquisition. This person will have a good understanding of user acquisition which includes the ability to build strategy and scale campaigns to improve paid channels such as Facebook Google UAC and mobile networks. We need someone who takes a proactive approach to help drive key mobile campaigns and understands the nuanced skills required to build world-class creative.

This is a fantastic opportunity for a passionate marketer gamer and Nephalem who wants to help lead exciting new launches. Blizzard has remained a leader in entertainment for nearly 30 years with millions of engaged fans and the future is bright. We are poised for growth through our existing franchises a strong content pipeline across multiple platforms and momentum in mobile. Our brands are beloved by gamers worldwide and our goal is to bring our core values including our commitment to quality and gameplay to mobile. Like the Brotherhood of the Horadrim you will be entrusted with the secrets of Diablo Immortal our first built-for-mobile Blizzard game.

This individual will partner with dedicated teams leading brand marketing growth marketing user acquisition ASO and owned channels while building best-in-class content that honors our commitment to quality but remains data-informed. This Marketing Manager will join a small but growing mobile team in Sanctuary and assist in managing external agencies and partnering with internal creative services teams.

You can think ahead and work independently but also contribute cross-functionally to benefit the business drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills are at the core of this role this individual will also need to contribute strategically to drive all marketing initiatives work with our development partners and lead agency partners.

Remote Eligible:
This role is anticipated to be a hybrid work position with some work on-site and some work-from-home. The potential home studio for this role is Albany NY or Irvine CA. However we understand each person’s circumstances may be unique and will work with you to explore other possible options including remote work arrangements.

What you bring to the table:
Priorities can often change in a fast-paced environment like ours so this role includes but is not limited to the following responsibilities:
• Identify plan and optimize strategy and marketing plans ensuring all communications and campaign materials deliver against that strategy.
• Work closely with Blizzard’s Commercial Organization on Products’ Live Service and Go to Market Plans leading CFX teams to deliver toward established critical metrics.
• Collaborate with external partner agencies internal production and creative services leading the overall creative brief process and strategy development.
• Project manage and oversee budget allocation and delivery of final creative for paid media campaigns (globally).
• Help drive social media strategies development and execution for mobile franchises including analyzing marketing campaigns and competitors.
• Manage ASO strategy working closely with CFX teams to optimize storefront performance and visibility.
• Research and build on mobile “standard methodologies” building bridges with internal partners to promote a mobile-first data-informed approach to marketing.

Knowledge & Skills:
• Bachelor’s Degree or equivalent experience
• 4+ years marketing experience with 2+ years in mobile marketing publishing or user acquisition
• Passion for gaming and understanding of current industry trends
• Excellent analytical verbal and written skills
• Excellent interpersonal and relationship management skills
• Results oriented self-motivated
• Extremely organized and detail-oriented
• Comfortable working in a fast-paced environment

Extra Points
• A passion for gaming is also preferred as is prior experience with helping to drive innovative marketing programs and prior work with brands that do this well.

If this is a role that interests you and you’d like to learn more click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup Parent Company of: Manpower Experis Talent Solutions and Jefferson Wells

ManpowerGroup® (NYSE: MAN) the leading global workforce solutions company helps organizations transform in a fast-changing world of work by sourcing assessing developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year providing them with skilled talent while finding meaningful sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower Experis Talent Solutions and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women Inclusion Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.