Marketing Manager

Marketing & Social Media Manager Job Description Location: 9888 Waples St, San Diego, CA 92121[in-person] Work Schedule: 40-45 hours per week Job Overview:We are looking for an independent and strategic Marketing & Social Media Manager. This person will oversee the marketing strategy for Behind the Scenes Catering & Events, Village Vino, Blue Wave Bistro, and Destiny Coast. The Marketing & Social Media Manager will also evaluate and develop a marketing strategy based on business needs and corporate strategy to promote the Behind the Scenes services and enhance brand visibility. Branding: Maintain and manage consistent corporate image throughout all marketing promotions and promotional materials and product lines, both online and offline. Digital Marketing: • Manage website content for Behind the Scenes Catering & Events and all other related entities. • Work with company leadership to develop branding and marketing strategies for any new business ventures. • Develop and implement digital marketing strategies aligned with overall business goals. • Understand SEO and SEM strategies to improve online visibility, drive traffic, and optimize campaigns. Social Media Marketing: • Manage social media accounts for Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistro, and any new business’ that may be added. • Demonstrate a deep understanding of Instagram, Facebook, TikTok, LinkedIn, and Pinterest, including platform-specific best practices, audience behavior, and content optimization strategies. • Collaborate with cross functional teams to create content that will enhance brand visibility and awareness. • Engage with influencers, media, and social media followers across all brands—Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistros, and any future businesses added to the portfolio • Create, edit, schedule, and optimize content across social media platforms to engage with current and or new potential clients and respond to inquiries. Content Creation: • Attend events and work with Event Management to create and source digital content that can be used across marketing platforms. • Capture high-quality content including event photography, styled food and beverage images, and video footage across all brands. • Edit photo and video content to align with brand standards and campaign needs, ensuring polished and engaging visuals. • Follow BTS content SOPs to organize, manage, and store image and video assets for efficient use across platforms. • Create a consistent visual library by capturing behind-the-scenes moments, on-site activations, and styled shots for ongoing content needs. • Manage the full content creation process—from pre-planning shot lists to editing and final delivery—ensuring all assets meet BTS brand guidelines. Sales and Event Support: • Work closely with Director of Sales to develop quarterly sales strategies that align with overall business objectives. • This consists of strategic approach to marketing initiatives, lead generation, and customer engagement to drive sales growth. • As well as working with the Sales Team to enhance client engagement and communication to ensure personalized, individual outreach for top clients and consistent communication for less engaged clients. • Design and source packaging for gifting or promotional offerings, design and print materials to support • Sales Team (business cards, thank you cards, letterhead, etc.) • Support marketing needs for seasonal, holiday and monthly offerings as agreed with Executive Team. • Design and source signage for events and Major Projects as needed by management. Marketing Research: • Conduct in-depth analysis of industry trends, emerging technologies, and competitive landscapes to identify opportunities for growth that could impact companies marketing strategies. • Survey existing clients as needed to understand their relationship with the brand, needs, and outlook. • Develop strategies to grow a new client base at all BTS Hospitality businesses. PR/Media: • Work with Director of Sales to build relationships with news and media outlets and establish Behind the Scenes Hospitality Business as a source of information on events and hospitality in the region. • Work with Finance and HR to develop strategies to improve internal PR through channels of communication and seamless onboarding experience. Website Maintenance & Management: • Maintain and update website content for all brands to ensure alignment with current offerings, seasonal campaigns, and brand standards. • Ensure consistency in visual branding, tone, and messaging across all brand websites—Behind the Scenes, Village Vino, Destiny Coast, Blue Wave Bistro, and future concepts. • Regularly audit websites to update menus, event offerings, team changes, and imagery in line with brand guidelines. • Collaborate with internal teams to ensure all website updates support marketing initiatives and reflect current business priorities. • Troubleshoot and resolve basic website issues. Reports: • Create analytics reports for Executive Team upon request, looking into quarterly and monthly business impact, as well as trends. Skills Required: • Strong interpersonal oral and written skills. • Strong knowledge of job duties and functions. • Ability to adapt to changing demands. • Ability to prioritize workflow resulting in efficient and accurate results. • Self-Starter, ability to take a project from inception to completion. • Proven sales ability from inquiry to final sales/client commitment. • Brand-Aligned Content Production (Photo & Video) • Visual Storytelling • Photo & Video Editing (Adobe Suite, Canva, etc.) • Shot List Planning & Execution Special Projects: Employee from time to time may be asked to work or assist on Special Large-Scale projects (i.e., Miramar Airshow, Jewel Ball, 3 Day Walk) which may include: • Administrative tasks • Client service tasks • On site event management • Or other associated duties associated with the project.