Marketing Manager - IPS US Marketing

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market.  The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy for the U.S. The Marketing Manager for the IPS business will provide leadership around marketing, business operations and customer management activities for the brand and product line to achieve financial growth and profit targets.  Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brands forward. 

Job Description

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The Opportunity: 

This Manager Marketing role will specifically cover the Baby, Infant and Preschool segments of Fisher-Price, reporting to the Director of Marketing for FP.  The ideal candidate will have the exciting opportunity to grow the business by recruiting young families and gift-givers into a leading brand that’s almost a hundred years old.  We are launching a new brand campaign to drive brand relevance and differentiation to ensure strengthened leadership.   We are constantly adapting our marketing strategies according to evolved consumer media consumption habits and so this position provides a strong and dynamic opportunity for someone who is passionate about Marketing.  

This role also requires a strong leader in managing the day-to-day operations of the brand, turning insights into recommendations, working in collaboration with cross-functional teams across the business. Excellent communication and strong presentation skills are required not only for these internal meetings but also for external presentations to Retail Buyers during show cycles.

This role has 1 direct report, an Associate Marketing Manager.

What Your Impact Will Be: 

• Manage day-to-day marketing activities, including insights collection and synthesis of performance or brand/products
• Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the US market
• Drive marketing execution by leading a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, IMC, etc. 
• Manage annual budgets for media and non-media activities
• Coach and develop a direct report

Qualifications

What We’re Looking For: 

• Minimum 8 years’ experience (6 with MBA) in consumer or brand marketing
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, attention to details, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present actionable insights to leadership and business executives.
• People management experience preferred
• Bachelors degree in marketing, business or related field; MBA preferred

The annual base salary range for this position is between $120,000 and $147,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights