Marketing Manager- Lilly Brand Campaign
Company
Eli Lilly and Company
Location
Indianapolis, IN
Type
Full Time
Job Description
Marketing Manager- Lilly Brand Campaign
Position Overview
Lilly has created a centralized Customer Experience Hub (CEH) by assembling a group of teams, across the organization, that are passionate about understanding and serving customers, and work together as Team Lilly to meet their evolving needs within a complex healthcare ecosystem.
In today's ever-changing world, Lilly uses a dedicated team to meet the needs of consumers and brands through strategic marketing partnerships.
The Lilly Brand and Partnership team is currently standing up a team responsible to continue the success of the Lilly Corporate campaign that was debuted during the Tokyo 2020 Olympics and create a strategic global approach to establishing Lilly as a brand for consumers, customers, and stakeholders.
Lilly is staffing for a Marketing Manager for the Lilly Brand Campaign who will be joining the Lilly Brand and Partnership Team to execute the global campaign for Lilly with a focus on the US market, and global application to OUS.
This position reports to the Senior Director of Lilly Brand. An ideal candidate has prior experience in campaign development and execution and proven prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully execute tactics of aa global campaign to be the new face of the Lilly Brand and establish Lilly as a trusted partner in the eyes of customer and stakeholders. This position will work closely with our Partnerships and activation Team, especially in preparation for our next Olympics sponsorships in Paris 2024, Milan 2026 and Los Angeles 2028.
Responsibilities:
Leadership: Ability to execute tactically and deliver with speed and excellence. Creative Development: Work with external creative agency to deliver a comprehensive set of tactics for the Lilly Brand Campaign. Transformation: Support transformation change management by collaborating across enterprise workstreams across teams to deliver creative assets that establish the Lilly Brand across Consumer, HCP, internal and external stakeholders and cultural footprint. Collaboration: Work closely with external agency/partnership partners and internal cross functional partners including Media, Social Media, Privacy, Legal and Regulator, HR to assess each function need and deliver on the tactics and assets that will embed the Lilly Brand within each function. Need to have ability to work within and lead within an IAT agency model. Asset Management: responsible for campaign development and deliverables keeping track of partnership assets and associated activation elements and all related approval processes. Data Driven: Partner closely with Advanced Analytics and Market Research teams on frameworks, metrics, learning agendas, and the operationalizing deliverables across campaign assets. Agency Management: Manage day-to-day media agency relationships. Partner with external agency and provide guidance and feedback on tacticsFoster positive relationships and Team Lilly spirit. Risk Management: Ensure compliance with marketing guidelines, policies, and procedures. Maintain good practices across Privacy, IT, Analytics, Legal and Regulatory. Financial Management: Manage campaign budget within approved variance and goals.
Basic Qualifications
- Minimum of a bachelor's degree
- Marketing professional with 1-2+ years' experience in marketing,and/or in sports in marketing and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media.
- Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
- Qualified candidates must be legally authorized to be employed in the United States.
Preferred Qualifications
- Previous marketing. Consumer Marketing experience is a plus.
- Pharma experience is a plus
- Must be highly collaborative in nature and understand how to get things done within a complex, layered organization.
- Self-starter, team player and positive attitude.
- Demonstrated strategic thinking, analytical, and problem-solving skills
- Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills.
- Must be comfortable with change and ambiguity and ability to resolve problems
- Demonstrated ability to work in a dynamic, rapidly changing environment
- Inclusive leader with proven ability to respect and work effectively with a diverse team.
- Strong verbal and written communications skills with high attention to detail
- Strong problem-solving skills
Other
- Position may be remote upon approval, but requires up to 25% travel
- Lilly currently anticipates that the base salary for this position could range from between $57,750-$121,0000 and will depend, in part, on the successful candidate's qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.
As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).
#WeAreLilly
Date Posted
02/25/2023
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4
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