Marketing Manager RI
Caesars Sportsbook & Casino
•
Remote
Company
Caesars Sportsbook & Casino
Location
Remote
Type
Full Time
Job Description
Job Description
Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Manager, RI.
The Marketing Manager, RI is responsible for customer acquisition and retention via social media, CRM, and field marketing that addresses regional business objectives/challenges, managing partnerships (internal and external), executing regional offers and implementing brand programming by working closely with HQ and Partner Marketing and Regional Digital Marketing and Ops teams.
The ideal candidate is an integrated 360° marketer with a strong writing background. The candidate will be working in a highly matrixed organization, managing partner relationships and partner brand strategy, including content management, customer relationship management, social media, campaign execution, analytics, and is experienced working successfully with cross-functional teams.
What You Will Be Doing:
• Build and execute integrated media and digital strategy and plans across paid, owned, and earned channels to drive engagement, acquisition, and retention• Establish KPIs for digital engagement and guide the development of a comprehensive digital marketing strategy• Maximize player acquisition, retention, and lifetime value while operating a low Cost Per Acquisition• Participate in the development of campaign creative briefs and manage agencies to develop launch strategies and ensure flawless execution• Guide the process of digital creative development and media planning and buying in order to meet player acquisition targets• Oversee the management of budgets for digital marketing and CRM activity; Ensure campaign ROIs are optimized • Create editorial messaging calendar to guide social media and website content; Oversee flawless execution within internal teams and agencies• Oversee relationships with commercial partners and ensure relationships are built and maintained through quarterly business reviews, formal and informal meetings as appropriate• Collaborate and build strong relationships with cross-functional teams to scope projects; Be the trusted partner to our internal teams, agencies, and vendors• Communicate effectively with partners and stakeholders to share plans, processes, and results
What You Will Need:
• B.A. or B.S. degree in Business, Marketing, or Communications• 8+ years total experience with at least 5 years in digital marketing in-house or at media, marketing or advertising firms or agencies
Other Minimum Qualifications:
ABOUT US
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
Caesars Sportsbook has an amazing opportunity for someone's next great career adventure. We are currently looking for a Marketing Manager, RI.
The Marketing Manager, RI is responsible for customer acquisition and retention via social media, CRM, and field marketing that addresses regional business objectives/challenges, managing partnerships (internal and external), executing regional offers and implementing brand programming by working closely with HQ and Partner Marketing and Regional Digital Marketing and Ops teams.
The ideal candidate is an integrated 360° marketer with a strong writing background. The candidate will be working in a highly matrixed organization, managing partner relationships and partner brand strategy, including content management, customer relationship management, social media, campaign execution, analytics, and is experienced working successfully with cross-functional teams.
What You Will Be Doing:
• Build and execute integrated media and digital strategy and plans across paid, owned, and earned channels to drive engagement, acquisition, and retention• Establish KPIs for digital engagement and guide the development of a comprehensive digital marketing strategy• Maximize player acquisition, retention, and lifetime value while operating a low Cost Per Acquisition• Participate in the development of campaign creative briefs and manage agencies to develop launch strategies and ensure flawless execution• Guide the process of digital creative development and media planning and buying in order to meet player acquisition targets• Oversee the management of budgets for digital marketing and CRM activity; Ensure campaign ROIs are optimized • Create editorial messaging calendar to guide social media and website content; Oversee flawless execution within internal teams and agencies• Oversee relationships with commercial partners and ensure relationships are built and maintained through quarterly business reviews, formal and informal meetings as appropriate• Collaborate and build strong relationships with cross-functional teams to scope projects; Be the trusted partner to our internal teams, agencies, and vendors• Communicate effectively with partners and stakeholders to share plans, processes, and results
- Collaborate with Operation Managers and Casino Partners to make sure that campaigns are executed to standards
- Strategically ideates and directs campaigns around tentpole events in sports calendar, aligning all available assets internally and with all partners
What You Will Need:
• B.A. or B.S. degree in Business, Marketing, or Communications• 8+ years total experience with at least 5 years in digital marketing in-house or at media, marketing or advertising firms or agencies
- Superior presentation and written communication skills
- Knowledge of sports betting and passionate about sports
- Business-to-Consumer marketing experience within a fast-paced retail environment preferred
- Experience working with a content management platform such as AEM, Drupal, Kentico, Sitecore, or a similar platform
- Experience working with marketing automation platforms or customer relationship management platforms such as Marketo, Salesforce, or similar platform
- Experience managing Social Media campaigns (Facebook, Instagram, Twitter, YouTube) and utilizing social media platforms such as Falcon, Hootsuite, Social Studio, or similar
- Excellent communication skills, both oral and written
- Project management and task orientation, able to track multiple elements in multiple stages of development
- Proficient in Word, Excel, and PowerPoint
- Ability to function independently, which includes prioritizing and organizing work
- Keen sense of urgency and commitment to setting and individually meeting deadlines
- Ability to analyze problems and make appropriate decisions
Other Minimum Qualifications:
- Ambition. Proactively seeks opportunities to learn & grow.
- Initiative. Acts and thinks beyond tasks to accomplish goals.
- Team Focused. Ensures understanding, cooperation, and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
- Self-Awareness. A genuine understanding of personal strengths and weaknesses.
- Environmental Radar. Understands how to get things done and when to involve others in decisions.
- Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
- Problem finding. Routinely looks to improve services, processes, and strategies.
- Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
- Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
- Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
- Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
- Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
ABOUT US
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
Apply Now
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Date Posted
11/09/2022
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Subjectivity Score: 0.8
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