Marketing Manager

Job Overview We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives. The ideal candidate will possess a strong background in digital marketing and a passion for developing innovative strategies that drive brand awareness and customer engagement. This role requires expertise in multichannel marketing, including SEO, social media, and content marketing, to effectively reach our target audience and achieve business objectives. Responsibilities • Develop and implement comprehensive marketing strategies that align with company goals and enhance brand visibility. • Oversee SEO efforts to optimize website performance and improve search engine rankings. • Manage social media marketing campaigns across various platforms, including Facebook Advertising, to engage with customers and promote products. • Utilize Google Analytics to track performance metrics and analyze campaign effectiveness, making data-driven decisions for continuous improvement. • Lead content marketing initiatives by creating compelling copy and visual content using Adobe Creative Suite. • Coordinate email marketing campaigns to nurture leads and maintain customer relationships. • Collaborate with sales teams to support B2B marketing efforts and drive advertising sales. • Implement marketing automation tools to streamline processes and enhance efficiency. • Conduct market research to identify trends, customer needs, and competitive landscape insights. • Manage budgets effectively while ensuring optimal allocation of resources across various marketing channels. • Oversee e-commerce strategies to maximize online sales opportunities. • Work closely with product management teams to align marketing efforts with product launches and promotions. Experience • Proven experience in a Marketing Manager role or similar position with a strong portfolio of successful campaigns. • Expertise in digital marketing strategies including performance marketing, multichannel approaches, and analytics tools such as Google AdWords. • Proficiency in WordPress for website management and content updates. • Strong copywriting skills with the ability to create engaging content for diverse audiences. • Familiarity with budgeting processes and financial management related to marketing initiatives. • Excellent research skills to gather insights that inform strategic decisions. • Ability to work collaboratively within a team environment while also demonstrating strong leadership capabilities. If you are passionate about driving impactful marketing strategies in a fast-paced environment, we encourage you to apply for this exciting opportunity as our Marketing Manager! Job Type: Part-time Pay: $48,488.20 - $58,394.39 per year Work Location: In person