Marketing Manager

Compensation: $80,000 to $90,000 per year annual salary. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law Must Haves: • 4+ years of trade marketing experience in a book publishing house • Previous marketing and strategic experience, developing and executing publicity campaigns for frontlist and backlist titles across various channels (social media, email, website, and traditional media) • Previous participate in product development, packaging (i.e. cover design), and pricing decisions • Strong organizational and communication skills, be detail-oriented, meet deadlines, able to multitask and prioritize. • Bachelor’s degree in Marketing, Communications, English, Business, or a related field Plusses: • Bachelor’s degree in Communications, Journalism, or a related field • Interest in faith based publishing and social justice related topics Responsibilities: • Develop comprehensive book marketing campaigns for 20-25 books a year, utilizing a variety of channels to increase awareness and drive book sales. • Execute marketing campaigns for frontlist and backlist titles across various channels (social media, email, website, ad and print media). • Develop promotional materials including social media content, book trailers, and newsletters that drive consumer sales. • Build relationships with key stakeholders such as authors, book reviewers, and sales teams. • Participate in trade and library conferences and seasonal sales presentations to the sales team. • Coordinate book signings, author tours, and speaking events • Develop partnerships with bookstores, libraries, and other retail organizations. • Manage marketing budgets for each book project, ensuring that spending aligns with overall objectives. • Work with the Associate Publicist to secure media coverage (print, online, and broadcast) and coordinate book signings, author tours, and speaking events. Work with outside publicists when necessary. • Participate in product development, packaging (i.e. cover design), and pricing decisions • Stay informed on current market trends to create new and innovate marketing strategies. Summary: Insight Global is searching for a Marketing Manager in their Trade imprint to join one of our clients and go onsite 3x a week in NYC. This person will be joining their Marketing team and reporting directly to the AVP of Marketing. The ideal candidate will be a creative and strategic thinker with the ability to drive results and a passion for the book publishing industry. This individual will be responsible for creating and executing creative marketing and publicity campaigns for books on leadership, spirituality, social justice, inspiration, wellness, and self-help. They will thrive in a fast-paced environment and be able to develop and execute effective marketing strategies, utilizing a variety of channels to drive book sales and increase brand awareness. They will work in conjunction with the Associate Publicist to execute on the book strategy. They will have a strong knowledge of current trends in the industry. The position requires strong organizational abilities, excellent communication skills, and proficiency with current social media trends. Job Type: Full-time Pay: $80,000.00 - $90,000.00 per year Schedule: • Monday to Friday Work Location: In person