Marketing Operations Analyst

EVERFI is the leading education technology innovator that provides learners of all ages education for the real world through scalable digital learning platforms. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified millions of learners with thousands of partners across 50 states, Canada and Puerto Rico, and now the UK. To learn more about EVERFI visit https://uk.everfi.com or follow us on Facebook, LinkedIn or Twitter @EVERFI.

We’re looking for a data-oriented, dynamic Marketing Operations Analyst with a passion for social purpose and education to join EVERFI. Your role will be to help define audience segmentation and develop implementation strategies for lead generation and nurture. Working closely with the data and marketing team you will have a curious and analytical mind with a passion for problem solving and an excellent attention to detail.

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As the Marketing Operations Analyst, you’ll be supporting the development of our teacher nurture cycle, handling data and reporting requests from across the company and executing customer activation journeys, regularly working in Salesforce, Marketo and Salesforce Marketing Cloud. As the team grows you will have opportunities to grow with it and play an integral part in our customer retention strategy. We love creativity, passion and drive, and we’d love to see you take the initiative to support and grow our business. 

Responsibilities 

• Design and build customer journey strategy for inbound and nurture communications
• Monitor and maintain spend and benchmark reporting 
• Share insights and provide platform based solutions to marketing team 
• Review and refine user journeys based on campaign measurement requirements
• Create and review landing pages in partnership with the digital team
• Design and build reports using appropriate tools
• Audience segmentation and data management within Salesforce, Marketo and Salesforce Marketing Cloud for campaigns
• Set up and manage platform integrations 
• Manage inbound lead reporting attribution for sales opportunities
• Manage webinar set-up and user journeys for marketing team
• Other job duties as assigned

Skills, Experience and Qualifications

• Experience with SQL (ideally PostgreSQL)
• Experience in using email marketing automation solutions (preferably SFMC, Marketo and dotdigital)
• Knowledge of web analytic and reporting tools (preferably Google Analytics, Google Data Studio and/or Tableau)
• Basic understanding of HTML (or AMPScript preferred)
• Understanding of data systems and CRM
• Knowledge of data management and cleaning processes
• Advanced Excel skills
• Experience in a marketing role and ideally a role focusing on marketing insight
• Ability to multi-task priorities and handle different projects efficiently
• Strong communication skills, both verbal and written and the ability to communicate at all levels
• Collaborative team player 
• Fluent in English with strong spelling and grammar
• Flexible, enthusiastic and proactive approach to work
• Ability to stay ‘cool’ when the pressure is on. 
• Good proofreading skills
• Competent user of Microsoft Office and/or G-Suite

Work-life, culture, & perks:

• 22.5 days holiday a year and rising with service.
• Enrollment pension following 3-month probation.
• Training sessions to develop your growth.
• Health insurance after one year and life insurance from day one.

Company Values:

We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:

• Relationships First
• Demand Excellence
• Embrace Diversity of Thought & Drive Change
• Act Like an Owner
• Always Show Up
• Share the Credit
• Require Honest & Positivity

EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.