Marketing Operations Manager

The Opportunity

Brightflag is looking for a data-driven and tech-savvy marketing operations professional to help our GTM team drive continued growth. This person will be the backbone of our marketing operation, removing friction, providing visibility into inputs relative to results, and supporting continued effective scaling. The Marketing Operations Specialist will be responsible for ensuring the effective execution and measurement of our marketing campaigns. This includes managing our marketing database and providing the marketing and sales development teams with the information they need to plan and execute effectively on campaigns. They will report directly to the Director, Revenue Operations and work closely with the Marketing team.

What You Will Be Doing

• Aligning MOPS priorities with marketing business objectives.
• Owning end-to-end operational support for our marketing efforts, including providing guidance in the ideation and planning phase and measuring results.
• Owning marketing reporting and campaign performance analysis, including defining and implementing reporting and dashboards to effectively measure marketing performance.
• Maintaining and optimizing our marketing automation instance (Hubspot) including but not limited to all workflows, lists, forms, and connected apps.
• Owning lead scoring and routing to ensure our inbound leads are routed to the right person at the right time, including recommending and implementing improvements to our lead scoring methodology.
• Partnering with our Events Manager on all pre- and post- event outreach and list management efforts.
• Working with the Manager, Sales Development to provide outbound target lists, including sourcing net new target companies and enriching the existing database.
• Maintaining database hygiene (Salesforce) by implementing a deduplication and normalization program using RingLead.
• Providing end to end operational support our owned webinar program from start to finish.
• Managing adherence to lead SLAs.

Skills & Experience

To be successful in the role, you need:

• 3+ years in a marketing operations role
• Experience managing MarTech; we use Hubspot, Salesforce, Google Analytics 
• Understanding of mid-market/enterprise SaaS sales motions and marketing best practices
• Analytical skills and problem solving capabilities
• Attention to detail
• Tech-savvy - able to understand system architecture
• Clear communicator - able to distill complex ideas in easy-to-understand terms
• Excel skills to Intermediate level

Life @ Brightflag

We’re growing fast and so is the experience we can offer you:

• A huge opportunity to make a real impact, to shape what we do and where we are going.
• The exposure and challenge you need to learn, grow and progress your career in a rapidly growing scale-up.
• Complex technical and business problems to solve and the trust and autonomy you need to go and solve them.
• A sound, helpful team, in a friendly, values-driven and inclusive environment.
• Competitive salary. 
• Share options.
• 20 days PTO + 4 company ‘Reset’ days throughout the year.
• Salary range: $110-$125k
• Comprehensive health insurance, life insurance and long term illness/income protection.
• Fully flexible work location and work patterns so you can balance life at home with life at work - come to the office, work at home… or enjoy a blend of both at your discretion. 
• Learning subsidy of $2,200 annually, to spend as you wish, plus study and examination leave where applicable. Our ‘bookworm’ program also enables you to order a book a month.. on us!
• Wellbeing program & stipend.
• Home office set-up supports.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. 

Location & Eligibility

This role is hybrid, based in New York city. We expect you to be in the office 2-3 days per week.

Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role. 

About Brightflag

Hello, We’re Brightflag - one of the fastest-growing tech startups in the legal world - we’re on a mission to transform legal operations. Our patented AI-powered software combined with a best-in-class Customer Success team empowers corporate legal teams to do better, no matter the starting point. Our SaaS platform was the first to apply artificial intelligence and machine learning to legal operations management and has invested more than 100,000+ hours in its development. Using Brightflag, corporate legal teams achieve visibility into their operations, streamline internal workflows, and engage with outside counsel more efficiently. You can learn more about Brightflag Here.