Marketing Operations Manager

Job Description

Ingram Content Group (ICG) is hiring for a Marketing Operations Manager to contribute to our Marketing team in LaVergne, TN just outside Nashville. 

The Marketing Operations Manager utilizes market data and technology to empower strategic decisions across the organization. Emphasizes the oversight and optimization of marketing automation platforms, CRM systems, and data analytics tools, including Google Analytics and Google Tag Manager, to enhance marketing efforts. Champions a data-driven culture within the marketing team, ensuring data integrity, strategic insights, and effective deployment of digital marketing strategies. Acts as a liaison for interdepartmental projects and integration efforts with product development, IT, business analysts, and other teams as needed. Analyzes and interprets data from social and acquisition campaigns to evaluate strategy, test new tactics, discover new audiences, validate potential opportunities, and determine ROI. Serves as a subject matter expert in digital advertising, advising product and sales teams on digital adverting services and managing third-party advertising platforms that support ad services.

Do you have experience working with publishers? Have a passion for helping publishers be successful?

At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers. Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram’s business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business. 

The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can’t wait to meet you!

Required Qualifications:

• Bachelor’s degree in marketing or related field or year for year directly related experience.
• 4 years of experience in marketing, analytics, or marketing operations

Preferred Qualifications:

• Knowledge of front-end use and technical integrations of Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud (SFSC).
• Knowledge of using and administering Google products including Google Analytics 4 and Google Tag Manager.
• Knowledge of using a marketing automation platform, (Salesforce Marketing Cloud, HubSpot, Zapier, Marketo, etc.)

Key Responsibilities:

• Serves as the primary strategist for marketing data and technology, understanding and leveraging data from Google Analytics, Google Tag Manager, and other analytics platforms to inform business decisions.
• Utilizes Google Analytics and Google Tag Manager to track marketing campaign performance, website traffic, user behavior, and conversion metrics, providing actionable insights to improve marketing strategies.
• Oversees the marketing database's integrity, including data quality, compliance, and utilization, with a focus on leveraging analytics for strategic decisions.
• Fosters a culture of continuous learning and innovation within the marketing team, especially regarding data analytics and technology utilization.
• Works closely with marketing stakeholders and business leaders to understand customer and business problems to deliver high-quality solutions and outcomes that deliver value to the organization.
• Clearly documents processes, data flows, and standard procedures that allow the team to capitalize on the marketing technology tech stack.

Additional Information

Perks/Benefits:

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
  • 15 vacation days & 12 sick days accrued annually and 3 personal days
  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
  • Wellness program with access to onsite gym and basketball court for associates
• Avid reader? Numerous opportunities to engage with books and authors
  • Free card registration at the Nashville Public Library
  • Discounted offers to self-publish with IngramSpark®!
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
  • Company match program for United Way donations
  • Volunteer opportunities and in-kind drives for non-profits throughout the year
• Take breaks or brainstorm in our game room with ping pong & foosball
• Casual Dress Code

The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd. 

Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EEO/AA Employer/Vet/Disabled
• We participate in EVerify.
• EEO Poster in English 
• EEO Poster in Spanish