Marketing Operations Specialist

A product you can believe in. Immersive Labs is the leader in people-centric cyber resilience

We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.

We help the world’s biggest brands like Citi, Pfizer, Daimler, Humana, and HSBC, protect their revenues and brand reputations.

Founded in 2017 from a cargo container in Bristol, UK, Immersive Labs has progressed to the global stage and has secured over $180 million of funding.

The Role

We are seeking a detail-oriented, organized and data-driven Marketing Operations Specialist to join the Immersive Labs Marketing team. In this role, you will be responsible for optimizing marketing processes, managing data integrity, and ensuring the smooth operation of our marketing systems.

You will work closely with sales and marketing teams to align go-to-market (GTM) strategies, support campaign management, and provide insights through data analysis. Your role will be critical in the day-to-day execution of marketing operations, managing our tech stack, maintaining data accuracy and integrity, and ensuring effective campaign execution.

What You'll Do

• Manage the day-to-day operations of the marketing tech stack, ensuring integrations and processes run smoothly across platforms

• Oversee critical data management tasks, including  list uploads and segmentation, lead scoring, lead and target account management, and database organization

• Own the accuracy and cleanliness of our marketing database, focusing on data enrichment, segmentation, and hygiene across platforms

• Support the planning and execution of multi-channel marketing campaigns, including email, social media, and digital advertising

• Manage campaign execution, including setup, tracking, reporting, and post-campaign analysis

• Assist in marketing performance reporting to identify trends and opportunities for improvement, helping drive data-driven decision-making

• Provide training and support to team members, primarily within our Sales Development team on go-to-market (GTM) tools and processes

Who You Are

• Experience in marketing operations, preferably in a SaaS environment

• Proficiency in marketing and sales tooling, preferably  HubSpot, Salesforce,  Salesloft, ZoomInfo, 6sense and Full Circle Insights

• Familiar with digital marketing strategies

• Strong Excel skills a must

• Strong analytical skills with the ability to interpret data and generate actionable insights

• Excellent project management skills and attention to detail

• Strong communication and collaboration skills

Immersive Labs’ growth has been fueled by the values that underpin everything we do, here's how they relate to this role:

• Drive - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.

• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.

• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes

• One Team - We are a talented global team working together to achieve our vision.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Prosper in our success with share options, and rewards for doing great work and living our values

• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support

• Save for the future with a 401K match of up to 5% – effective immediately

• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off.

• Flexible and remote working, so you can work when and where you work best

• Career and learning development through the platform and our Learn Anything fund

• While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station

• Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)

Find out more at https://careers.immersivelabs.com