Marketing Planning Analytics Analyst

Software Resources has an immediate job opportunity for a Marketing Planning Analytics Analyst with a major corporation in New York City. Hybrid, 4 days on-site, 1 day remote. Duration: 6+ month(s) Pay Rate:$58 - $62/hr DOE Description: The Growth Marketing team is tasked with driving new subscriber acquisition & driving Streaming's profitability business objectives for Streaming and The Streaming Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. Job Summary: Describe what the person will do in the role - how they will impact the organization. Support the development of automation and scalable analytics solutions as the MPA team matures, helping to bridge current gaps and accelerate the team's evolution toward a more advanced data-driven function. Create visually engaging and insightful charts, dashboards, and infographics that communicate complex trends and data-driven narratives to a wide audience. Assist in implementing and managing automated workflows for data collection, transformation, and reporting to reduce manual work and ensure timely, accurate insights. Conduct focused, ad-hoc analyses to answer strategic business questions and support cross-functional teams including marketing, finance, and analytics. Partner with internal stakeholders to uncover opportunities for optimization. Leverage analytical findings to support data-driven marketing and content strategy decisions. Provide insights on customer segmentation and behavioral trends to identify retention and upsell opportunities. Stay informed on analytics best practices, tools, and competitive benchmarks to bring innovative approaches to the MPA team. Basic Qualifications: 5+ years of professional experience in marketing analytics or a data related field. Strong analytical skills with the ability to interpret complex data sets. Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker. Ability to work independently and collaboratively in a fast-paced environment. Detail-oriented with a high level of accuracy. Advanced excel knowledge (sumifs, index-match, macros) Preferred Qualifications: Prior experience in marketing analytics or working with a streaming service Experience working with digital marketing organizations Experience working with Marketing Mix Models Programming knowledge in Python, R, or SQL Required Education: BA in Marketing/Business, Stats or Data Analytics About Software Resources Software Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity. We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D. If this position fits interests you, we encourage you to apply. You can view all our job openings atSoftware Resources Careers.