Marketing Specialist

About Procare

Our mission is to simplify childcare operations and create meaningful connections by providing technology, expertise, and unparalleled service.

Procare Solutions is the #1 name in childcare software – used by more than 35,000 childcare businesses across the country. For over 30 years, childcare professionals have looked to Procare to provide real-time information for making critical decisions, maintaining compliance with local and state regulations, and adhering to business best practices.

We make childcare management run smoothly, so that our customers can spend more time focusing on the kiddos, not back office administrative duties.

A little about the role…

We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will play a crucial role in enhancing our brand awareness and perception through strategic marketing initiatives including developing and executing social media strategies, supporting industry and social influencer programs and creating innovative campaigns to elevate our brand's visibility and reputation. The Marketing Specialist will also help to manage our monthly budget updates and work with internal marketing partners to support additional campaigns and projects.

What You’ll Do

• Develop and implement comprehensive social media strategies to increase brand presence and engagement across various platforms
• Monitor and analyze social media performance metrics to optimize content and strategy for maximum impact
• Engage with key social media influencers, content creators and brand ambassadors through social media platforms to amplify brand messaging and reach a wider audience
• Create and manage campaigns that effectively communicate the brand's values and solutions to the target market
• Coordinate with internal partners to ensure alignment of marketing strategies with overall business objectives and messaging
• Stay updated on industry trends, best practices and emerging social media technologies to drive innovation and maintain a competitive edge
• Monitor social media metrics and influencer engagement to provide insights for continuous improvement and decision-making
• Manage the updating of the marketing budget tracker on a monthly basis
• Leverage AI content platform to create on brand campaign content

Requirements

Our Ideal Candidate will have…

• Bachelor's degree in Marketing, Communications, Business or a related field
• Understanding of social media platforms and best practices for engagement and followers
• Excellent communication skills, both written and verbal
• Understanding of the importance of using social media management and analytics tools for data-driven decision-making
• Creative mindset with the ability to think strategically and execute innovative marketing initiatives
• Strong organizational skills with the ability to prioritize tasks and manage multiple projects simultaneously
• Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams

Benefits

Why Procare?

• Excellent comprehensive benefits packages including: medical, dental, & vision plans- choose the plan best for you
• HSA option with employer contributions of $50/month
• Vacation time, holidays, sick days, volunteer & personal days
• 401K Plan with employer match and immediate vesting
• Medical, Dependent Care, and Transportation FSA Plans
• Paid Parental Leave
• Company paid Short and Long-Term disability and Life Insurance
• RTD EcoPass for all Denver employees
• Tuition Reimbursement up to $2,000/year and continued Professional Development
• Free access to our Employee Assistance Program with 24/7 live support
• Casual workplace environment
• Some meals provided
• Voluntary Pet Insurance
• Prime downtown location close to restaurants and entertainment
• Promote from within- excellent career paths

Salary

$55K -$65K DOE

Location

This position can be based in our Denver office or fully remote. We are currently in a flexible hybrid in-office/remote working model based on business needs.