Marketing Specialist

JOB SUMMARY We are seeking a motivated and versatile Marketing Specialist with a strong digital marketing and project management focus to join our growing team. This role is ideal for someone who thrives on managing a variety of marketing projects. The successful candidate will support and execute digital campaigns including email marketing, social media advertising, and marketing analytical performance analysis, while also providing assistance in day-to-day project management across broader marketing initiatives and constantly pushing the boundaries of marketing and helping us reach new heights in the veterinary industry. RESPONSIBILITIES & DUTIES • Assist in the planning, executing, and analysis of digital marketing campaigns, including email campaigns, paid social media advertising, and other online channels to drive engagement and conversions. • Manage projects with internal teams and external partners to keep marketing initiatives on track, meeting deadlines, and budgets. • Help in managing content scheduling and posting for organic and paid social media activities across platforms like Facebook, Instagram, LinkedIn, and TikTok. • Support email marketing initiatives: build and segment lists, create campaign flows, schedule sends, and track performance metrics. • Assist with website updates and content management, ensuring accuracy, brand consistency, and search optimization best practices. • Monitor and report on campaign performance, providing actionable insights and recommendations to optimize future efforts. • Help develop and maintain marketing calendars, timelines, and documentation to ensure smooth execution of campaigns and initiatives. • Support general marketing activities such as event promotion, collateral creation, or local community outreach as needed. • Stay up to date on industry trends, recommending new ideas to keep our digital marketing fresh and competitive. REQUIREMENTS & QUALIFICATIONS • Bachelor’s degree in Marketing or a related field or equivalent hands-on marketing experience (2–4 years). • Proven experience executing digital marketing activities such as email marketing, social media campaigns, or online advertising. • Familiarity with digital marketing tools (e.g., HubSpot, Google Ads, Meta Business Suite) and basic analytics (e.g., Google Analytics, social media insights). • Strong organizational and project management skills with the ability to handle multiple projects and deadlines. • Excellent written and verbal communication skills. • A self-starter who is detail-oriented and thrives in a fast-paced, collaborative environment. • A passion for marketing, creative problem-solving, and continuous learning. Haven’t found your role? Visit our careers page HERE to complete a comprehensive search for a role that fits your personality and skill set. Know the perfect pet lover? Submit your contact information HERE for an opportunity to receive up to $10,000 if your contact is hired and meets our Community Referral Program qualifications. Read more about the program HERE! Followthe growth of CityVet on LinkedIn!