Marketing Specialist

Summary Responsible for driving the commercial, clinical and/or new marketing activities and requirements of the portfolio of products that they have been assigned to in the Legacy business. This person will be the primary commercial and/or clinical lead for the portfolio of products/programs under their care, with partnership and collaboration with other ARKRAY business groups. Duties and Responsibilities • Develop and execute comprehensive sales and marketing strategies and tactics to build the ARKRAY brand as well as conduct margin analysis, industry/market research, and in-life performance measurements. • Develop, define, drive and supervise the generation of clinical evidence for ARKRAY’s product lines (e.g. poster development, white papers, case studies, presentations, clinical projects/partnerships.) • Act as the clinical relationship manager during the execution of key clinical studies. • Create formal business cases and product descriptions and work as a facilitator between the various internal organizations to ensure product policy and processes are negotiated, documented, and executed accurately. • Develops pricing, pricing changes and manages tariff updates in partnership with Legal & Regulatory. • Project management of all product development/integration/launches/changes throughout implementation. Inclusive if support materials, commercialization and product training. • Provide market insight and liaise with R&D, Regulatory and Operations Departments to drive new product development to exploit niche markets and developing market trends. • Fosters relationships with Key Opinion Leaders at the local, regional and national level in all relevant fields. Use the relation to identify and develop speakers/advocates for ARKRAY products. • Creates medical and scientific marketing, promotional materials, sales collateral and programs that drive awareness, exposure and affinity to the ARKRAY technologies. • Manage the CE/CEU/CE programs sponsored by ARKRAY. • Provide input and advice in their expert filed to all internal and external stakeholders. • Perform literature searches and prepare key publication library in conjunction with product marketing. • Perform other reasonably related business duties as assigned by management. Knowledge and Skills • Bachelor’s degree in business, healthcare, or related field; MBA preferred. • 2+ years’ of relevant work experience in the Product Management, Clinical or Marketing field. • Proficiency in Microsoft Office programs (including, but not limited to Word, Adobe, Excel, PowerPoint, CRM/Salesforce) • Ability to travel. Strong interpersonal skills including communication, collaboration and negotiation. • Be a self-starter, a highly motivated person able to work in a fast-paced environment that is continually changing. Physical Requirements Heavy keyboarding / PC use. ARKRAY is an equal opportunity employer: minorities, women, veterans, and individual with disabilities. Health, Dental, Vision, 401k with company match, PTO, FSA and HSA options.