Marketing Specialist

Job description TheMarketing Specialistis responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth for the group. This role serves as a strategic partner to the site leadership, ensuring that marketing initiatives align with business objectives, customer preferences, and industry trends. Key Responsibilities:Strategic Marketing & Planning: • Develop and implement marketing plans that align with the company's business goals and revenue targets. • Collaborate with leadership to identify market opportunities and develop strategies to increase brand awareness and customer retention. • Analyze competitor strategies and industry trends to keep the company brand competitive. Brand Management & Customer Engagement: • Maintain a consistent brand image across all marketing channels, including digital, social media, in-store promotions, and events. • Work closely with creative teams to design compelling marketing materials, signage, and advertisements. • Develop customer loyalty programs and promotions to enhance guest engagement and repeat visits. Digital & Social Media Marketing: • Oversee the company's online presence, including website content, social media, and online reviews. • Implement targeted digital campaigns, including SEO, paid ads, and influencer partnerships. • Monitor and analyze digital marketing performance to optimize engagement and return on investment (ROI). Public Relations & Community Engagement: • Build relationships with local influencers, media, and community partners to drive brand visibility. • Organize and promote special events, sponsorships, and collaborations with local businesses. • Manage crisis communication and reputation management strategies. Sales & Performance Analysis: • Track and analyze marketing campaign effectiveness using key performance indicators (KPIs). • Provide reports and insights to leadership, recommending data-driven adjustments to marketing strategies. • Monitor customer feedback and implement improvements based on insights. Budget & Vendor Management: • Manage marketing budgets, ensuring optimal allocation of resources. • Negotiate contracts with vendors, agencies, and media partners to maximize ROI. Qualifications • Proven experience in marketing with a strong focus on digital strategies. • Proficiency in SEO, social media marketing, and multichannel marketing. • Familiarity with Adobe Creative Suite and marketing automation tools. • Knowledge of performance marketing, e-commerce, and content marketing. • Strong skills in copywriting, research, and budget management. • Experience in retail marketing. Job Type: Full-time Benefits: • Dental insurance • Employee discount • Health insurance • Paid time off • Vision insurance Schedule: • 8 hour shift Language: • Spanish - English (Preferred-Bilingual) Ability to Commute: • San Antonio TX, 78232 (Preferred) Ability to Relocate: • San Antonio TX, 78232: Relocate before starting work (Preferred) Willingness to travel: • 50% (Preferred) Work Location: In person Job Type: Full-time Benefits: • Dental insurance • Employee discount • Health insurance • Paid time off • Vision insurance Language: • Español (Required) • Inglés (Required) Ability to Commute: • San Antonio, TX 78232 (Required) Ability to Relocate: • San Antonio, TX 78232: Relocate before starting work (Required) Work Location: In person