Marketing Strategy Manager

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

As the Marketing Strategy Manager specializing in Copper Retention, you’ll play a pivotal part in boosting customer loyalty and maximizing retention by leveraging customer data and market insights. Your strategies will focus on keeping subscribers engaged, satisfied, and loyal, all while driving revenue growth. Collaborating closely with cross-functional teams, you’ll align retention initiatives, monitor performance metrics, and pinpoint opportunities to enhance retention and expand revenue streams. Your contributions will directly support Brightspeed’s mission to accelerate the transition from copper to fiber optic technologies, all while delivering an exceptional customer experience.

As Marketing Strategy Manager, your duties and responsibilities will include:

• Customer Retention & Loyalty: Enhance customer loyalty and retention rates through data-driven strategies. Develop and execute strategies to keep subscribers engaged, satisfied, and loyal. Track performance metrics and customer feedback to continuously optimize retention strategies.
• Revenue & Market Performance: Execute marketing and revenue strategies to optimize growth in a declining market by driving demand, improving pricing strategies, and identifying new revenue streams.
• Operational Optimization: Work cross functionally to drive efficiency improvements and cost savings while ensuring service quality and reliability, enhancing the service delivery processes and customer support.
• Customer Experience: Identify and prioritize initiatives to troubleshoot and improve the customer experience, driving satisfaction, retention and customer lifetime value.
• Data Analysis & Strategic Insights: Analyze customer data and market trends to identify actionable insights and opportunities. Identify new opportunities to grow revenue while improving overall customer experience.
• Leadership & Team Management: Guide cross-functional teams to align with business objectives, foster innovation, and deliver measurable results through collaborative leadership.
• Collaboration & Cross-Functional Alignment: Collaborate with cross-functional teams to align efforts and ensure successful implementation of retention programs.

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Possess a strong understanding of the Copper and POTs customer base and their unique needs
• Excel at analyzing data to uncover opportunities that drive customer retention and satisfaction
• Take a results-driven, ownership approach to achieve business goals and maximize impact
• Thrive in collaborative environments, working seamlessly with teams across product management, marketing, and customer experience to execute retention strategies
• Passionate about developing compelling business cases that reduce churn and uncover new revenue opportunities
• Stay ahead of industry trends and competitor strategies to inform and enhance retention initiatives

BONUS POINTS FOR:

• Master’s Degree in Business, Marketing, Finance, Economics, or a related field
• Experience with Agile Marketing and/or Asana
• Experience in problem-solving, research, and quantitative analysis
• A deep desire to understand customer behavior and adapt to new data and insights

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice