Marketing Technology Developer

About Scratchpay
Scratch Financial ("Scratch") is a Series C financial technology startup based in Los Angeles, California. Our goal is to make difficult financial decisions simple and increase accessibility to fair, affordable, and transparent medical financing. Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with partner network of 15,000+ practices across the U.S. and Canada-ranging from dental offices to optometry clinics.
Scratch has 3 main products:

About the role
Scratchpay is looking for a dynamic Marketing Technology Developer to join our team and report directly to our CMO. You'll lead the charge in implementing our content strategies across our digital platforms, especially our website and email programs. This role is pivotal to our 2024 growth strategy, championing innovation within our customer-facing technology stack. We're seeking someone passionate about harnessing technology to craft exceptional customer experiences, both B2B and B2C, and eager to bring those experiences to life through every phase of the process.
What you'll do

• Code and develop targeted email and web campaigns
• Enhance personalized content delivery using advanced testing frameworks
• Work across all stages of the customer lifecycle
• Ensure effective representation of Scratch's brand through web and digital communications
• Collaborate with LeadGen and CRM teams for daily content delivery
• Partner with Marketing leaders to evaluate strategies for ESP, CMS, and other key marketing tools

Who you are

• Proficient in HTML, CSS, and JavaScript
• Strong understanding of responsive web design
• Skilled in creating and customizing landing pages via CMS tools or custom development
• Experienced with martech platforms like Marketo, HubSpot, and Customer.io
• Knowledgeable about email marketing systems and API integration (e.g., Mailchimp, SendGrid)
• Strong analytical skills for interpreting complex data sets through ad hoc research and structured approaches (e.g., A/B Testing, Attribution
• Experienced in marketing automation workflows and campaign setu
• Committed to continuous learning of martech trends and technologies

What we are looking for

• 4-7 years in CRM strategy implementation and management, preferably in B2B2C or multi-sided platforms
• Proficient with marketing automation tools and CRM integration
• Skilled in data analytics using tools like Looker or Tableau
• Strong communicator, adept at translating marketing needs into technical solutions
• Collaborative team player, working well with marketers, designers, and developersExcellent problem-solving skills and attention to detail
• Experience in FinTech, HCIT, or regulated industries preferred

How to apply

• Submit your resume
• Answer the custom questions provided
• Feel free to add any additional information or documents you believe are relevant to your application. We look forward to speaking with you!

Scratch is a remote-first company, giving ultimate flexibility to today's nomadic workplace. For those who prefer a hybrid model, we do have an office space available for use (which is stocked with snacks & various beverages). We offer unlimited PTO, covered healthcare, 401k match, and monthly recognition opportunities. We also provide learning platforms and resources for all to keep growing. We have an equity retention policy to ensure you grow as the company grows financially, as well. And if your family is growing, we offer a generous parental leave, too!
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The pay range for this role is:
110,000 - 125,000 USD per year ( Remote )