Marketing Technology Specialist

Job Title: Marketing Technology Specialist About Us Xpress Wellness, operating as Xpress Wellness and Integrity Urgent Care, is a family of 70+ urgent care clinics across Texas, Oklahoma and Kansas, and rapidly expanding! Our company was founded with the desire toserve the underservedcommunities with quality care and convenience. A genuine care for people - our team, patients and partners - is at the heart of everything we do. Position Overview TheMarketing Automations Specialistis the technical backbone of our digital marketing ecosystem, responsible for building, managing, and optimizing automated marketing systems that nurture patient relationships and drive conversions. This role combines technical expertise with marketing strategy to create seamless patient journeys through sophisticated automation, conversion funnels, and comprehensive online presence management. This role is acomplementto our Digital Advertising Specialist, who is responsible for executing all paid digital, such as Google, Meta, OTT/CTV and other digital advertising. You'll be hands-on with ClickFunnels, email and SMS automation platforms, and online listings management across 70+ clinic locations while supporting our rapid expansion. This position is perfect for someone who loves the technical side of marketing, thrives on systematic optimization, and wants to make healthcare more accessible through smart automation. Key Responsibilities Marketing Automation & Funnel Development: • Design, build, and optimize conversion funnels using ClickFunnels and other funnel-building platforms • Create sophisticated email and SMS automation workflows with smart segmentation based on patient behavior, location, and service needs • Develop lead nurturing sequences that guide prospects from awareness to appointment booking • Set up and manage automated patient communication flows for follow-ups and retention • Implement dynamic content personalization across email, SMS, and landing pages • Monitor funnel performance and conversion rates, making data-driven optimizations Online Listings Management: • Execute comprehensive online listings setup and management across Google My Business, Yelp, Apple Maps, and other platforms using Birdeye and manual processes • Rapidly respond to listing updates, corrections, and new clinic launches • Optimize listings with relevant written content, photos, videos, and multimedia assets that reflect brand standards • Ensure NAP (Name, Address, Phone) consistency across all platforms and directories • Monitor and respond to online reviews and reputation management needs • Implement local SEO best practices to maximize visibility for each clinic location • Create and maintain location-specific content strategies to improve search rankings Technical Implementation & Integration: • Integrate marketing automation platforms with CRM, appointment scheduling systems, and analytics tools • Set up conversion tracking, UTM parameters, and attribution across all automated touchpoints • Manage third-party vendors for complex automation setups while maintaining ongoing oversight and optimization • Troubleshoot technical issues with automation workflows, tracking, and platform integrations • Ensure HIPAA compliance across all automated patient communications and data handling Content & Asset Management: • Collaborate with design team to ensure all automated touchpoints reflect current brand standards • Manage on-brand asset libraries for consistent use across all automation platforms Growth & Expansion Support: • Rapidly deploy automation systems for new clinic openings and market entries • Scale existing automation workflows to accommodate business growth • Support brand transition automation for newly acquired clinics Qualifications Required Experience: • 4+ years of hands-on experience with marketing automation platforms (HubSpot, Mailchimp, Klaviyo, ActiveCampaign, or similar) • Proven expertise with ClickFunnels or similar funnel-building platforms (Leadpages, Unbounce, etc.) • Experience managing online listings and local SEO across multiple locations, preferably using Birdeye or similar reputation management platforms • Strong technical skills with HTML/CSS, UTM tracking, and marketing technology integrations • Experience with SMS marketing platforms and compliance requirements Preferred Skills: • Bachelor's degree in Marketing, Digital Marketing, Information Technology, or related field • Experience in healthcare, multi-location, or franchise marketing environments • Familiarity with CRM platforms (Salesforce, HubSpot) and appointment scheduling systems • Knowledge of HIPAA compliance requirements for healthcare marketing • Experience with Google Analytics, Tag Manager, and conversion tracking setup • Basic graphic design skills and familiarity with Canva, Adobe Creative Suite, or similar tools • Project management experience with complex technical implementations Personal Qualities: • Highly detail-oriented with strong problem-solving and troubleshooting abilities • Technical mindset with ability to learn new platforms and tools quickly • Process-oriented with experience documenting workflows and creating system protocols • Self-motivated and able to manage multiple complex projects simultaneously • Excellent communication skills for coordinating with vendors and internal teams • Adaptable and comfortable in a fast-paced, high-growth environment • Passion for healthcare accessibility and helping underserved communities What We Offer • Competitive salary • Comprehensive benefits package • Hybrid work flexibility (2 days/week in Dallas or OKC office) • Opportunity to make a meaningful impact on community healthcare access through innovative marketing technology • Professional development opportunities in a rapidly growing organization • Collaborative team environment with growth potential into marketing operations leadership • Access to cutting-edge marketing technology and platforms • Travel expense reimbursement when needed Physical Requirements • Ability to work in office environment 2 days per week • Proficiency with computer systems and multiple monitors for platform management • Occasional travel to clinic locations for listings audits or system implementations may be required How to Apply Submit your resume and a brief cover letter highlighting your marketing automation and technical experience. Please include specific examples of automation workflows you've built, platforms you've managed, and results you've achieved. Bonus points for sharing examples of funnel optimizations or multi-location listings management to [email address or application link]. IND123